Rachael “Raygun” Gunn’s new apparel label has prompted a wave of online commentary, with social media users questioning whether shoppers will pay A$120 for one of her hoodies.
The Australian Olympic breakdancer launched Raygun Threads on Wednesday, unveiling branded clothing and accessories after the release of a Netflix documentary about her experience at the Paris 2024 Games.
The fashion launch has led to fresh jokes about Gunn, whose Olympic performance attracted widespread criticism and became a major topic of online discussion.
“Man, she’s gonna [sic] sell ten of these!” one Facebook user wrote.
“Not sure the daggy auntie look is that popular,” another commenter added.
The collection includes a black hoodie featuring Raygun branding across the front and sleeves, with the garment priced at A$120.
Rachael “Raygun” Gunn’s clothing label has faced online criticism, including questions about the A$120 price of its hoodies.
Gunn appears in promotional photos and a video posted to the brand’s Instagram account to model the collection.
Adult T-shirts are available in black and pale green for A$60, while children’s shirts cost A$50. The range also features A$15 keyrings and stubby coolers.
Gunn modelled the items herself in promotional images and a video published on Raygun Threads’ Instagram page.
The brand describes the range as “tees, hoodies, and more made for car karaoke, living room dance floors, and hugging loved ones”.
While some users mocked the launch, others said the merchandise might appeal to shoppers searching for an unusual or novelty gift.
“Either epic fail, or people buy it as a novelty gift for someone and it goes off,” one person commented.
Other commenters tagged friends, suggesting the clothing and accessories could provide an answer to an upcoming birthday-gift dilemma.
Several Facebook users, however, returned to Gunn’s kangaroo-inspired move from her appearance at the 2024 Olympics.
“I’m waiting for her to add paw and tail warmers to the range. She could call it the Skippy collection,” one commenter joked.
Some social media users suggested the apparel could attract buyers seeking a novelty gift.
Gunn’s much-mocked kangaroo move became the focus of further jokes following the clothing launch.
The collection was launched after a Netflix documentary examined Gunn’s Olympic experience and the personal impact of the backlash.
Another commenter quipped: “I hear if you put the hoody on it makes you do the kangaroo”.
The launch came as Gunn returned to the spotlight following the release of Netflix’s documentary titled Untold Raygun: Breaking Badly.
One commenter highlighted the timing and said: ‘To give it to her, she’s a smart woman.’
‘1. Embarrass yourself in front of the world 2. Stream a Netflix documentary internationally 3. Immediately release your clothing brand and make casssshhhhhh,’ it read.
The Daily Mail has approached Gunn for comment.
The criticism of Gunn’s clothing line follows her account of the emotional toll of becoming the subject of worldwide ridicule after the Paris Olympics.
In the documentary, she describes struggling with the backlash and false claims about how she qualified for the Olympics.
‘There was nothing that I could do that could please people. So I started doing these video diaries – I just made them for myself,’ Gunn said.
Gunn’s husband and coach, Samuel Free (pictured), addressed false claims that he had influenced her Olympic selection
She also described how dramatically her life changed after the Games.
‘I felt like my whole life was just crumbling before me in a way that I could never have anticipated, and I was just trying to get through the day.’
Her husband and coach, Samuel Free, addressed false claims that he had influenced her Olympic selection.
‘I wasn’t a judge. I was never on any selection committee,’ he said.
Despite the fallout, Gunn said she did not regret taking the opportunity to compete in Paris.
‘I don’t like to have regrets and I think that I knew deep down if I walked away, I would have regretted it more and that would have haunted me, rather than going through whatever happened,’ she said.
