What Is Emma Grede’s Net Worth?
Emma Grede is a British entrepreneur and business executive with an estimated net worth of $450 million.
Best known as the co-founder and CEO of Good American, Grede helped build the size-inclusive fashion label with Khloe Kardashian after its 2016 debut. Her business reach extends well beyond denim: she is also a founding partner and chief product officer at SKIMS, the shapewear and apparel powerhouse launched with Kim Kardashian and her husband, Jens Grede. She later teamed with Kris Jenner on Safely, a plant-based cleaning and personal-care brand, and played a role in launching Off Season, the sports-fashion venture created with designer Kristin Juszczyk, the NFL, and Fanatics. Before becoming a major force in consumer brands, Grede founded ITB Worldwide, a talent-marketing agency that paired global companies with celebrities, models, athletes, and influencers. She also made history as the first Black woman to appear as a guest investor on “Shark Tank,” later returning to the show in a recurring capacity. A large share of Emma Grede’s wealth is tied to ownership stakes in private companies, especially SKIMS and Good American, rather than traditional executive pay alone.
Early Life and Education
Emma Findlay Grede was born on September 23, 1982, and grew up in East London. Raised in a working-class home with her mother and sisters, she has often spoken about how financial constraints shaped her ambition and taught her the importance of working hard, managing money, and creating her own chances.
Her fascination with fashion began early, fueled by magazines, shops, and the energy of the retail world. Grede enrolled at the London College of Fashion, but she ultimately left before completing her degree, choosing hands-on industry experience over the classroom.
Marketing and ITB Worldwide
Grede’s first professional steps came at the luxury concierge company Quintessentially, followed by a role at Inca Productions, a fashion show and events business. Those early jobs gave her a front-row view of how designers, celebrities, media outlets, and brands work together to generate buzz and cultural influence.
In 2008, she launched Independent Talent Brand, which later became ITB Worldwide. The agency focused on building strategic partnerships between brands and high-profile figures, including entertainers, athletes, models, and entertainment properties, for campaigns and endorsements. Its roster included leading names across fashion, beauty, lifestyle, and consumer products.
As CEO, Grede grew ITB into an international operation with offices in London, New York, and Los Angeles. The company was later acquired and ultimately folded into Rogers & Cowan. Her years running the agency gave her a sharp understanding of why some celebrity-brand collaborations take off while others fall flat—insight she would later use to build partnerships based on equity and long-term value rather than one-off endorsement deals.
Good American
The idea for Good American began when Grede brought Kris Jenner a concept for a denim brand designed to serve a wider spectrum of women’s body types. Jenner connected her with Khloe Kardashian, and together they launched Good American in 2016.
The company debuted with jeans offered in an unusually wide range of sizes and reportedly generated $1 million in sales on its first day. Good American later expanded into activewear, swimwear, dresses, shoes, bodysuits, and other categories.
Grede serves as chief executive and oversees product, operations, marketing, staffing, and growth. Kardashian remains the brand’s co-founder and public partner. Good American has emphasized diverse models and size inclusivity while selling through its own website and major retailers.
Grede retained a substantial ownership stake in the company. As its valuation grew, that equity became one of the principal sources of her wealth.
SKIMS
Grede became a founding partner of SKIMS, which Kim Kardashian and Jens Grede launched in 2019. Emma serves as chief product officer and has helped guide design, fit, sizing, product expansion, and brand strategy.
SKIMS began with shapewear but rapidly expanded into underwear, loungewear, swimwear, men’s products, and everyday apparel. Its campaigns, limited releases, celebrity partnerships, and direct-to-consumer model created exceptional demand. The company reached a multibillion-dollar valuation and developed plans for physical stores and additional international growth.
Grede owns a minority stake in SKIMS. Because the company remains privately held, the value of that stake can move substantially when new financing rounds establish a higher or lower valuation.
Safely, Off Season, and Television
Grede co-founded Safely with Kris Jenner. The company sells plant-based cleaning products and personal-care items with an emphasis on fragrance and design. She also became involved in Off Season, an apparel company created with Kristin Juszczyk to bring fashion-oriented outerwear and licensed team clothing to female sports fans. The venture launched with support from the NFL and Fanatics.
In 2021, Grede became the first Black woman to appear as a guest investor on ABC’s “Shark Tank.” Her direct negotiating style and consumer-brand expertise led to repeat appearances. She has invested in founders across fashion, beauty, food, and digital commerce.
Philanthropy
Grede has served as a board chair and major supporter of Baby2Baby, a nonprofit that distributes diapers, clothing, hygiene products, and other essentials to children living in poverty. She has helped the organization raise money through corporate partnerships and its annual gala.
She has also served on the board of the Obama Foundation and supported initiatives focused on women entrepreneurs, racial equity, and access to opportunity.
Personal Life
Emma married Swedish entrepreneur Jens Grede in 2008. Jens is a co-founder and chief executive of SKIMS and previously helped build the denim brand Frame. The couple has four children.
The Gredes relocated from London to Los Angeles as their businesses expanded. Although both spouses have large independent ownership interests, Emma’s net worth is based on her own stakes in Good American, SKIMS, Safely, and other ventures rather than simply combining the couple’s wealth.
All net worths are calculated using data drawn from public sources. When provided, we also incorporate private tips and feedback received from the celebrities or their representatives. While we work diligently to ensure that our numbers are as accurate as possible, unless otherwise indicated they are only estimates. We welcome all corrections and feedback using the button below.
