In March 2020, a disagreement over work between Kim and Kourtney Kardashian escalated into a physical confrontation. The fight was featured on “Keeping Up with the Kardashians,” and the dispute became so disruptive that production was suspended for a week. Beneath the argument was a longstanding question within the family: Did Kourtney Kardashian really want to work?
It was an unusual charge to level at someone who had spent more than 10 years starring in one of television’s biggest reality franchises. Kourtney had launched clothing boutiques with her sisters, appeared in several spin-off shows, endorsed a steady stream of products and allowed viewers to witness some of the most personal moments of her life. Yet as the Kardashians expanded from reality stars into a sprawling business empire, Kourtney increasingly appeared to occupy a different lane.
Kim was building a multibillion-dollar beauty and shapewear presence. Kylie had transformed her cosmetics company into a nine-figure business, while Khloé was growing her Good American apparel brand. Kourtney, by contrast, became increasingly associated with reducing her filming schedule, focusing on her children and clashing with her sisters over the family’s demanding work ethic.
That did not mean she had lost interest in business altogether. In 2019, Kourtney launched Poosh, a lifestyle and wellness platform named after her daughter Penelope. Still, beside the expansive commercial ambitions of SKIMS and Kylie Cosmetics, Poosh appeared to be a comparatively restrained venture.
In September 2022, Kourtney unveiled a company that initially drew far less attention than her sisters’ headline-making launches. Working with entrepreneurs Simon Huck and Nir Liberboim, she introduced Lemme, a range of gummy vitamins sold in brightly colored bottles and given playful names such as “Lemme Chill” and “Lemme Focus.” At first glance, it seemed like another celebrity-backed wellness label designed to turn social media followers into shoppers.
Then Lemme began to defy the usual celebrity-brand pattern. The company did not disappear after its first wave of publicity. Customers continued to purchase its products, major retailers took notice and the business kept expanding. What could easily have been written off as a short-lived celebrity side hustle was gradually developing into a serious consumer brand.
How, exactly, did Lemme become so large? What could an acquisition potentially be worth? And how much of the company does Kourtney Kardashian truly own?
(Photo by Jeff Bottari/Zuffa LLC)
From Three Gummy Vitamins To A $200 Million Sales Projection
Lemme’s early sales provided the first clear indication that the brand was more than a temporary celebrity product. It generated more than $30 million in revenue during its first 16 months. Its TikTok Shop performance later surged. According to Forbes contributor Karin Eldor’s May 2026 report, Lemme posted $13 million in TikTok Shop sales in November 2025 alone.
The company’s next reported figure was far more striking. People familiar with Lemme’s performance told the same report that the brand was projected to surpass $200 million in sales in 2026. That remains a forecast, not a publicly issued and audited full-year revenue result. Even so, it marks an extraordinary rise for a company that began four years earlier with only three gummy products.
How Lemme Became More Than A Celebrity Side Project
Kourtney’s massive following clearly helped Lemme gain an initial foothold. But celebrity exposure can prompt a first purchase without creating lasting demand. To encourage repeat business, Lemme has combined broad retail distribution with a sizable community of independent creators who promote and sell its products through TikTok.
Lemme is now available through major retailers such as Target, Walmart and Ulta Beauty, as well as its online channels. The product lineup has grown to cover sleep, digestion, beauty and women’s intimate health. Lemme Purr has become one of the brand’s standout performers. Forbes cited retail data showing Purr was the best-selling vaginal probiotic gummy at both Target and Walmart, along with third-party consumer data indicating strong repeat purchases.
Rather than relying solely on Kourtney to promote the products, Lemme has built a creator network in which social media personalities share their experiences and receive commissions when followers buy through their links. Each creator effectively functions as another sales outlet for the company. The brand’s $13 million TikTok Shop total in a single month illustrates the scale that strategy can reach.
Behind the colorful branding, Lemme’s growth strategy has also been carefully managed. In a September 2026 analysis, Boston Consulting Group interviewed co-founder Nir Liberboim and described a company that initially prioritized its premium positioning instead of immediately pursuing every retail opportunity. Before launch, Lemme even spent $100,000 developing a custom gummy mold. BCG reported that the brand had generated exceptional sales despite consumer awareness remaining below 10%.
Of course, those results do not establish that every Lemme supplement delivers on every marketing claim. The effectiveness of supplements depends on factors including ingredients, formulation and available medical evidence. Lemme has also faced legal challenges involving advertising for its GLP-1-related product. Nevertheless, the brand’s sales momentum and distribution network make its performance as a consumer-products company difficult to overlook.
Another Gummy Company Just Sold For Around $1.2 Billion
A useful comparison is Grüns, a rapidly expanding greens supplement company launched in 2023. In April 2026, Unilever agreed to acquire the business in a deal Forbes estimated at $1.2 billion. Unilever later disclosed that it purchased 80% of Grüns for €767 million in June, implying a value of slightly less than €1 billion for the entire equity base before deal-specific adjustments.
Forbes estimated that the Grüns transaction valued the company at roughly four times its annualized revenue. The comparison is relevant because Grüns and Lemme operate in the same broad supplement market, both sell gummy products and both used online demand to win shelf space at major retailers.
That does not mean Lemme would automatically command the same valuation. The two companies may differ substantially in profitability, growth, customer acquisition costs, shareholder rights and product mix. In addition, a strategic buyer willing to pay a premium does not necessarily establish a brand’s independent market value. Still, the Grüns deal shows that major consumer-goods companies are prepared to pay substantial sums for supplement brands with strong sales growth.
So How Much Is Lemme Worth?
Our calculation is straightforward. If Lemme reaches Forbes’ projected $200 million in annual revenue, applying a sales multiple of two to four would result in an estimated whole-company enterprise value of $400 million to $800 million. The midpoint would be $600 million.
For the central estimate, however, we are taking a more cautious approach and applying a multiple of 2.5 times projected annual sales, producing a valuation of $500 million. That figure reflects the higher valuations achieved by some successful supplement companies while also accounting for Lemme’s private ownership, the fact that its 2026 revenue has not yet been published as a full-year result, and the lack of public information about its profits, debt and marketing expenses.
Those missing financial details are important. A brand generating $200 million of sales is not necessarily earning $200 million, or even $50 million, in profit. Manufacturing, retailer margins, creator commissions, advertising, payroll and other expenses all consume revenue. Our $500 million figure is therefore an estimate of the operating business, not a cash balance or a confirmed price that a buyer has offered to pay.
How Much Of Lemme Does Kourtney Kardashian Own?
This is the biggest unanswered question. Kourtney is a genuine co-founder, not merely an outside celebrity hired to endorse the gummies. But she is one of three named co-founders, alongside Simon Huck and Nir Liberboim, and investment databases identify financial backers including Coefficient Capital, Wittington Ventures and Unilever Ventures. Lemme has not published an ownership table showing how the equity is divided among founders and investors.
For that reason, it would be a mistake to assign Kourtney one-third of the company simply because there are three co-founders. Founders can receive very different allocations, and subsequent investment rounds can dilute their ownership.
For illustration, suppose Kourtney owns 25% of Lemme, and that the company has little net debt, so its shareholder equity value is close to our $500 million enterprise-value estimate. Under those assumptions, her stake would be worth $125 million on paper. A 20% interest would be worth $100 million; a 30% interest would be worth $150 million.
The wider possible outcomes are even greater. At the low end of our company valuation range, a 20% stake would be worth $80 million. At the high end, a 30% stake would be worth $240 million. But those percentages are scenarios, not reported ownership figures. Investor preferences, debt, and the difference between enterprise value and shareholder equity could change the amount actually attributable to any owner.
What This Means For Kourtney Kardashian’s Net Worth
CelebrityNetWorth estimates Kourtney Kardashian’s personal net worth at $150 million. That figure reflects a career of reality television earnings, endorsements, real estate and entrepreneurial ventures, with Lemme now representing a potentially substantial part of her fortune.
Kourtney spent nearly two decades earning money by appearing on television, first on “Keeping Up with the Kardashians” and later on Hulu’s “The Kardashians.” Lemme has given her a stake in a business whose value could grow independently of how often she appears on camera.
Kim’s SKIMS and Kylie’s cosmetics business have received much of the attention surrounding the Kardashian family’s entrepreneurial success. But if Lemme delivers anything close to its projected 2026 sales, Kourtney’s supplements may deserve a place in that same conversation…
