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In news sure to delight every Swiftie, Madame Tussauds revealed its largest figure launch ever on Wednesday, introducing 13 brand new Taylor Swift wax figures.
The figures, launching in 13 cities across four continents, are inspired by some of the 35-year-old’s iconic Eras Tour looks.
This simultaneous multi-figure launch is the most ambitious in Madame Tussauds’ 250-year history, highlighting the Style singer’s status as one of the most influential and enduring artists of the 21st century.
Last year the trailblazing star wrapped her record-breaking Eras Tour – selling-out 149 dates across five continents.
And now Madame Tussauds is marking the legacy by immortalising iconic moments from the historic tour for fans around the world.
Laura Sheard, Global Brand Director at Madame Tussauds, said: ‘Taylor Swift is a generational icon and a cultural powerhouse.
On Wednesday Madame Tussauds unveiled its biggest figure launch to date, creating a whopping 13 brand new Taylor Swift wax figures
The figures, launching in 13 cities across four continents, are inspired by some of the 35-year-old’s iconic Eras Tour looks
The launch is the most ambitious in Madame Tussauds’ 250-year history, showcasing the Style hitmaker’s status as one of the most influential and enduring artists of the 21st century.
‘Madame Tussauds has a centuries-old legacy of holding a mirror up to the world of fame, immortalising the profiles that are making an imprint on the day’s culture. Taylor Swift’s influence spans music, fashion, film, activism and even the economy.
‘The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalise with 13 figures – Taylor’s lucky number – across four continents to ensure we’re reaching as many fans as possible. We just know they are going to love it as much as we do.’
A team of more than 40 highly skilled Madame Tussauds artists has been working for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from the tour.
Images and footage released revealed the eras that the new Madame Tussauds London and Blackpool figures will celebrate in show-stopping style.
A look from her Lover era lands in London – taking inspiration from night two, in June 2024, of her eight nights at Wembley Stadium for the tour.
The new figure is dressed in a replica orange Versace leotard embellished with pink and purple detailing.
The look is finished with matching crystallised ombre Christian Louboutin boots, donated by the Maison, and a bespoke microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.
A look from her Red era takes centre stage in Blackpool – the Ashish red-to-black ombre embellished playsuit featured in the first and second leg of the tour
It is worn with black Christian Louboutin loafers and a matching bespoke crystallised Rebel Stage Gear UK microphone
Seen in the same outfit at Wembley last June
There is also a replica of her Midnights era outfit
Her green folklore outfit also features in the line up
A look from her Lover era lands in London – taking inspiration from night two, in June 2024, of her eight nights at Wembley Stadium for the tour
The new figure is dressed in a replica orange Versace leotard embellished with pink and purple detailing
The look is finished with matching crystallised ombre Christian Louboutin boots, donated by the Maison, and a bespoke microphone created by Rebel Stage Gear UK
The detailing of the outfits is clear
The orange bodysuit was a fan favourite look
She first wore it when the second leg of the tour began in Paris with an altered set list
A team of more than 40 highly skilled Madame Tussauds artists has been working for 14 months on the exciting project
Images and footage released revealed the eras that the new Madame Tussauds London and Blackpool figures will celebrate in show-stopping style
Laura Sheard, Global Brand Director at Madame Tussauds, said: ‘Taylor Swift is a generational icon and a cultural powerhouse’
Her Reputation era bodysuit is part of the new figures
Her original Lover bodysuit also features
Another of her Lover era outfits saw her add a silver blazer over her bodysuit as she sang hit The Man
Meanwhile a look from her Red ear takes centre stage in Blackpool – the Ashish red-to-black ombre embellished playsuit featured in the first and second leg of the tour.
It is worn with black Christian Louboutin loafers and a matching bespoke crystallised Rebel Stage Gear UK microphone.
Ashish donated the matching fabric used for Taylor’s playsuit for the talented Madame Tussauds artists to recreate the iconic look.
Danielle Cullen, Madame Tussauds’ Senior Figure Stylist said: ‘This is the most ambitious project in Madame Tussauds’ 250-year history which only feels right to reflect the stratospheric status of Taylor Swift.
‘We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of the Taylor Swift The Eras Tour’s most iconic looks – many of which will have special significance to the cities the 13 new figures will call home.
‘It feels a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can.’
The launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011.
Rolling out across the world-famous entertainment brand’s global estate, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
Fans will be able to visit Madame Tussauds London and Madame Tussauds Blackpool’s new Taylor Swift wax figures at the attractions from July 25.
It comes after Taylor’s fans were sent into a frenzy as rumours sparked up this last that the singer could possibly be dropping new music – until a surprising twist popped up.
The Grammy winner – who bought back her entire music empire in May – released her last LP in 2024 called The Tortured Poets Department.
Her purple Speak Now era gown also features in the lineup
For her evermore era she wore this long yellow dress
Ashish donated the matching fabric used for Taylor’s playsuit for the talented Madame Tussauds artists to recreate the iconic look
The launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011
HITS Daily Double initially alleged in a report last Tuesday that the Bad Blood singer could possibly be working on her 12th studio album under Republic Records.
‘What’s more, seismic rumblings of a new Taylor set keep the Republic team as aggressive as ever,’ the outlet had published.
However, an edit has since been made and altered to the simple line: ‘And there’s always Taylor,’ while on the topic of other artists in the industry.
Before the change was made, Swifties flocked over to X to express their excitement over the speculation, with one penning, ‘ts12 we are ready.’
