In an intriguing development, Apple has reportedly approached Google to explore the possibility of establishing servers for a new, enhanced version of Siri, powered by Google’s Gemini AI, in a manner that aligns with Apple’s stringent privacy standards. This information comes from a recent report by The Information. Earlier this year, Apple revealed its plans to incorporate Google’s Gemini AI models to revitalize Siri, an initiative that had been postponed. However, the latest insights suggest Apple might increasingly rely on Google’s expertise to advance its AI capabilities.
When the partnership was first announced, it was highlighted that “the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology.” These models are anticipated to be instrumental in powering upcoming Apple Intelligence features, including a more tailored version of Siri. Although the announcement emphasized that Apple Intelligence would continue to operate on Apple devices and through Private Cloud Compute, it left open the question of whether the revamped Siri would also run on Google’s cloud infrastructure.
The Information’s article offers an in-depth examination of Apple’s history with cloud computing and data center initiatives. It notes that Apple has typically been more frugal with its infrastructure investments compared to tech giants like Google, Microsoft, and Amazon, who are heavily investing to meet the burgeoning demands of AI technology. Apple’s AI offerings have yet to gain significant traction, with The Information reporting that only about 10 percent of Apple’s Private Cloud Compute capacity is being utilized on average.
