Hy-Vee, Inc. revealed on Friday that it is joining forces once more with basketball star Caitlin Clark to present the exclusive Caitlin’s Crunch Time cereal. The proceeds will support the Caitlin Clark Foundation.
The cereal was previously only found in select Hy-Vee locations throughout Iowa, and those stores quickly ran out of stock. This time around, all Hy-Vee stores in the Midwest will carry the cereal for a limited period and while stocks last.
Collaborating with Hy-Vee, 100% of Caitlin’s earnings from cereal sales will be donated to the Caitlin Clark Foundation. The foundation aims to enhance the lives of young people and their communities through education, nutrition, and sports—areas Clark considers crucial to her achievements.
“We’re honored to be partners with Caitlin and to have her choose Hy-Vee as the exclusive retailer for Caitlin’s Crunch Time cereal,” said Matt Nickell, vice president of sports marketing at Hy-Vee. “Caitlin is a true role model for athletes and fans alike, and she shares our commitment to helping make lives easier, healthier and happier.”
“Having my own cereal is a fun way to connect with fans,” said Clark. “Hy-Vee has been such a great partner of mine and I am incredibly appreciative of their support of the Caitlin Clark Foundation and our mission to improve the lives of youth.”
