Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, is projected to generate approximately 10% of its 2024 revenue, estimated to be around $16 billion, from advertisements promoting scams and prohibited products, according to internal forecasts revealed by Reuters.

Despite its vast resources, Meta has struggled to identify and eliminate what has been described as a “deluge of ads” that potentially expose billions of users to fraudulent e-commerce ventures, investment scams, illegal online gambling, and the sale of unauthorized medical items, Reuters reported.