A South Australian business is pioneering a novel approach to battling climate change by selling what it calls eco-friendly beef.

CH4 Global, located on the Eyre Peninsula, is producing beef from cattle that are fed a diet enhanced with locally sourced red seaweed, significantly cutting methane emissions by up to 90 percent.

“This technology to lower the methane emissions has been tested and proven,” state Trade Minister Joe Szakacs said.

Currently branded as “guilt-free beef,” it is sold at Windsor Meats in Malvern, South Australia, and will soon be available at local restaurants and on supermarket shelves.

“Having been that better option for people, that more sustainable option, I think it will sell itself,” Sam Burt from Windsor Meats said.

The company is initially focusing on Wagyu cuts, with plans to expand to other beef types and products.

CH4 Global also has ambitions to expand its operations nationally and internationally. 

“This is a South Australian innovation, a great local innovation,” Szakacs said.

The company is in discussions with a national supermarket chain to make the product available across Australia by next year. 

In addition, discussions are in progress with international chains to potentially supply enough of this seaweed-enhanced feed for 10 million cattle daily.

“We’re starting with Wagyu and will soon include Angus. It won’t just be the premium cuts of Angus; all parts will be available, from sausages to meatballs,” said Dr. Steve Meller from CH4 Global.