Hailey Bieber has landed in Australia in anticipation of launching her skincare line, Rhode, in the region.
The highly sought-after brand, recognized for its popular products like the glazing milk toner, blush, and lip tint, will finally be available at MECCA starting February 12. This launch marks the end of a three-year wait for Australian fans.
The 29-year-old Vogue model made a stylish entrance at Sydney Airport on Wednesday, capturing attention with her chic attire.
Hailey donned a white top layered beneath a striking belted jacket designed by Magda Butrym.
Valued at AUD $3,930, the jacket is notable for its cinched waist and distinctive bubble hem.
She completed her look with sleek white trousers and a pair of sharp, black pointed-toe pumps.
Hailey Bieber has touched down in Australia ahead of the Down Under launch of her skincare brand Rhode
The Vogue model, 29, cut a very chic figure when she was spotted arriving at Sydney Airport on Wednesday
Wearing her brunette locks back in a tight bun, Hailey accessorised with a large black leather shoulder bag.
She shielded her eyes with a pair of black sunglasses and listened to music through white headphones.
Flanked by what appeared to be two bodyguards, Hailey looked effortlessly cool as she exited the airport.
She was also joined by a retinue of fans, eagerly following the model in hopes of a selfie or a smile.
And Hailey obliged, offering the crowd a wave and a grin as she walked.
For years, fans have been begging Rhode and Hailey to bring the curated line-up of products to Australia and New Zealand.
Up until now, it’s been hard for Aussie shoppers to buy the products, with many stocking up while visiting the US or forking out a fortune to have them shipped via third-party sellers.
But fans will no longer have to go through the trouble, with Rhode launching at MECCA and the full collection available to ship directly to homes across Australia and New Zealand via rhodeskin.com.
The brunette beauty wore a white top under an eye-catching belted jacket from Magda Butrym. The AUD $3,930 jacket featured a cinched waist a bubble hem
Hailey also wore a pair of crisp white trousers and finished her ensemble with a pair of black, pointed-toe pumps
Wearing her brunette locks back in a tight bun, Hailey accessorised with a large black leather shoulder bag
Flanked by what appeared to be two bodyguards, Hailey exuded an effortless cool as she exited the airport
‘We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces,’ Hailey said.
‘When launching into the Australian market, we looked for a globally aligned partner and Mecca was that perfect fit.’
Fans have expressed their excitement on social media after waking up to the major news, with one saying: ‘Dreams really do come true.’
Rhode was founded by Hailey Rhode Bieber in June 2022. She serves as the brand’s founder, chief creative officer and head of innovation, as well as a strategic advisor to e.l.f. Beauty.
In 2025, Rhode was acquired by e.l.f. Beauty for $1 billion.
She was also joined by a retinue of fans, eagerly following the model in hopes of a selfie or a smile
And Hailey obliged, offering the crowd a wave and a grin as she walked
The popular brand, best known for its glazing milk toner, blush and lip tint, is set to launch at MECCA from February 12, ending a three-year wait for Aussies
Rhode was founded by Hailey Rhode Bieber in June 2022. She serves as the brand’s founder, chief creative officer and head of innovation, as well as a strategic advisor to e.l.f. Beauty
