As trading cards evolve into a mainstream commodity, larger companies are beginning to jump on the trend.
The couple initially launched their business by selling high-end sneakers and streetwear from popular brands like Supreme and Yeezy. As demand grew, they expanded their offerings to include sought-after collectibles such as Labubus and even Rhode beauty products.
They converted a Moorebank warehouse into a unique combination of streetwear store and dessert shop. Now, their focus has shifted to Pokémon cards, a market that George describes as “skyrocketing.”
“I receive calls from men aged 45 to 50,” George shared. “One gentleman requested 50 packs of the bundles.”
“These are men who have moved from collecting watches to Pokémon, because Pokémon cards are proving to hold more value than a Rolex,” he explained.
“If you buy a Rolex, you might flip it in a year and earn up to five grand. But with 50 card packs costing five grand, you could end up with a card worth several thousand,” George added.
“It’s got a gambling aspect, it’s like a thrill.”
“One of the most incredible cards I’ve ever filmed was the PSA 10 1st Edition Charizard, the same card that Logan Paul just sold for over $1 million,” he told Nine.com.au.
“I got to reveal the PSA 10 grade of that card with its owner Will years before that sale, the whole day was very surreal.”
“I’ve seen card shows go from small events with maybe 100 attendees to massive conventions with thousands of people walking through the doors,” he said.
They say that Pokémon cards make up “at least 80 per cent” of tables at their shows, and they have seen cards worth as much as $80,000 at the events.
“Retail stores will always have a place in the hobby, though, especially as a space for people just to go during the week, to buy cards and sell cards,” Blair said.
Despite being one of the few secondary retailers flipping Pokémon products, George said it is only a matter of time before his competitors hop on the trend.
“Everyone’s gonna start, I guarantee every secondary resell store in Australia will be selling Pokémon within the next two, three, four weeks, because no one is spending money on anything else.
“Pokémon sells out instantly, they’ve got to go to the secondary market.
“You just got to chase what’s selling at the moment,” George said.
“In these current times, it’s so tough, so we’re hustling harder than ever.”
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