Yoghurt shelves in supermarkets are clearing out rapidly, thanks to the meteoric rise of trends such as the viral Biscoff cheesecake. This craze has not only captivated social media but also prompted a surge in consumer demand, leaving supermarket chains and brands eager to tap into this newfound popularity.

In a bid to stay ahead of the curve, supermarkets have set up dedicated test kitchens designed to chase and shape these social media trends. These innovation kitchens are bustling with activity as they explore culinary trends from restaurants and across the globe.

According to industry insiders, “Our teams are tirelessly working in these innovation spaces, analyzing what’s trending and developing products that align with these popular movements,” confirmed a spokesperson, Weldon. “We’re keen on crafting products that resonate with consumers’ evolving tastes.”

One successful initiative has been the launch of Shaker Salads, inspired by the classic cucumber salad, but given a modern twist in Big Shaker Tubs—a direct response to the viral phenomenon surrounding similar fresh, convenient options.

“Off the back of trends, we’ll develop products to match those trends,” Weldon said.

“Shaker Salads has just launched a viral trend at the back of that classic cucumber salad in the Big Shaker Tubs.”

The big supermarkets are already predicting the next big thing.

”The next big thing: fibre,” Loader said.

“Dumpling lasagna, that one has taken off in the last couple of weeks.”

“They’re calling it ‘swavoury’: sweet and savoury,” Weldon said.

“Who knows that could be the next one.”

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