Barron Trump is making his debut in the beverage industry, with the launch of a new product slated for next month.
The 20-year-old, son of former President Donald Trump and Melania Trump, is listed among the five directors of SOLLOS Yerba Mate, according to Florida state business documents obtained by the Daily Mail.
As reported by The Palm Beach Post, the company is officially registered in both Florida and Delaware.
Based in Palm Beach, the company recently shared on LinkedIn that their canned Yerba Mate beverages, available in pineapple and coconut flavors, will hit the market in May 2026.
For those who may not know, Yerba Mate is a traditional South American tea made from the leaves of the yerba mate plant, known for its caffeine content.
In the United States, Yerba Mate has been gaining traction, particularly through the popular Guayaki brand, which is stocked in major retailers like Whole Foods and CVS.
The brand posted a teaser of the packaging in the LinkedIn post, which showed its signature 12–pack floating on a surfboard in the ocean.
The can features yellow and baby blue stripes, with the brand’s orange sunburst logo stamped on the front.
Barron Trump is the latest famous face to wade into the beverage business – and the brand’s first product is set to launch next month
The two founders of the company are Spencer Bernstein and Stephen Hall, who both attended the same Florida high school as Barron, Oxbridge Academy.
SOLLOS’ website is currently under password protection, where curious consumers can sign up for their newsletter.
Many people have been surprised that Barron, who is currently a sophomore at New York University’s Stern School of Business, has decided to move into the food and drink space given he previously expressed an interest in real estate.
Barron’s business venture comes as sources recently revealed that the 20–year–old is looking to ‘make his mark.’
‘Barron has inherited his father’s interest in making money and a name for himself, and is well on the way to becoming an entrepreneur,’ the insider told People in March.
‘He is smart, focused and resourceful. He is always looking for areas that interest him and is quite ambitious for such a young age.’
Dishing more details on what his plans entail, the outlet reported that Barron has set his sights on property development.
The Palm Beach–based company recently announced on LinkedIn that their canned Yerba Mate drinks were coming in May 2026 in both pineapple and coconut flavors
‘Barron is interested in developing real estate in areas where he sees growth, especially keeping up with trends of younger buyers,’ a source close to Barron socially said.
The move will likely ‘impress’ his father – but a separate political source noted one key difference between the pair.
‘Barron is a carbon copy of his father, yet he is blessed without the elder’s brashness,’ the insider said. ‘He is more like his mother with a European aloof and quiet sophistication.’
But Barron – who is 12 years younger than his closest half–sibling, Tiffany Trump – is reportedly also different from the other Trump children.
‘He is different from the other Trump children in the sense that he is sort of a loner,’ one source shared.
‘Growing up in the public eye and not necessarily feeling comfortable in it has made him stronger within himself, and at the same time, is driving his ambition. It’s an interesting combination.’
Barron was born and raised in New York City and attended school there until 2017, when his dad took office for his first term.
At the time, he was the first boy since John F. Kennedy Jr. to live in the White House in more than 50 years.
Barron’s business venture comes as sources recently revealed that the 20–year–old is looking to ‘make his mark’
In mom Melania’s new documentary, which premiered in theaters in January and is now streaming on Amazon, she gushed about how much she just loved her only son.
In one scene, as she and Donald Trump are sitting in the car together, they talk about Barron, who the President says that he has ‘cute conversations’ with.
‘I love him,’ Melania says, as she adds that her son is an ‘incredible mind.’
Of course, after Trump was elected, it was revealed that the teen had a big part in his father’s campaign, especially when it came to recommending podcasts and YouTube shows for him to appear on.
During the film, she also briefly shared that Barron is ‘very confident’ and that she wants him to live his own life and carve his own path.
It’s a Man’s World by James Brown plays in the background, while shots of him at the inauguration parade appear on camera.
However, Barron is the only child that’s spoken about during the movie.
Melania does not say a word about her four stepchildren – Don. Jr, 48, Ivanka, 44, Eric, 42, or Tiffany, 32, during the 90–minute spectacle.
