Brooklyn Beckham has drawn criticism this week after appearing to take a dig at his parents in a new Instagram advertisement for DoorDash.
The 27-year-old, often labeled a “nepo baby,” teamed up with the food delivery company for a sponsored video in which he smiles and says: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home… It’s a long story.”
The remark has been widely interpreted as a jab at his parents, David and Victoria Beckham, amid their reported estrangement. Friends close to the family have said the couple are “devastated and inconsolable” over the apparent slight.
The post has also sparked a negative reaction online, with critics accusing Brooklyn of profiting from the family rift. Some have pointed to what they see as a contradiction with his January statement condemning his parents, in which he took aim at what he called “Brand Beckham.”
In that strongly worded six-page statement, Brooklyn accused his family of putting “public promotion and endorsements above all else,” and described his parents as “performative.”
However, despite criticizing his parents over their public image and commercial deals, Brooklyn himself has a long track record of benefiting from the Beckham name in his own career.
All the times hypocrite Brooklyn Beckham has cashed in on his family name – from flogging his hot sauce to booking photography jobs – after using feud to land new DoorDash advert
In 2024, Brooklyn claimed that he was ready to stand on his own two feet as he promoted his new upcoming hot sauce range, Cloud 23 (pictured with his parents and wife Nicola Peltz)
In 2024, Brooklyn claimed that he was ready to stand on his own two feet as he promoted his new upcoming hot sauce range, Cloud 23.
He explained that the name was inspired by the No 23 shirt which David Beckham wore at Real Madrid and LA Galaxy, as well as June 23, the date he proposed to Nicola Peltz.
Yet he insisted that when the hot sauce was released, the public would begin to see him in his own right.
He told InStyle: ‘Obviously, I’ve been so fortunate to get these opportunities where [my last name] does help. But when it comes out in September, I think people are going to be like, “wow.”‘
Asked what he thought about his nepo baby label, Brooklyn added: ‘I mean, I can’t help how I was born. I couldn’t ask for better parents and I’m just trying to work my a** off and trying to make a name for myself. That’s all I can say, really.’
Yet despite his comments, it wasn’t long before Brooklyn namedropped his parents to flog the hot sauce.
Last February, Brooklyn mentioned his dad no less than three times in an advert for Whole Foods that was filmed ahead of the Super Bowl.
In the skit, Brooklyn said that American football wasn’t ‘proper football’, and that he was going to call his dad to ‘set it straight’.
While cooking with his Cloud 23 sauce, Brooklyn then asked if the camera operator could locate his phone to see if his dad had called, before explaining that he grew up with football.
The advert ended with Brooklyn’s phone ringing and him having a chat with his ‘dad’.
Brooklyn discovered his love of cooking in lockdown and after sharing Instagram videos of his meals, he filmed social media series, Cookin’ With Brooklyn.
The show, which aired on Facebook Messenger and Instagram, was mercilessly mocked as it was revealed a crew of 62 professionals – including a ‘culinary producer’ – had been assembled for the show, in which he made a sandwich and needed help cooking a hashbrown.
It was produced by influencer content company Wheelhouse DNA at a staggering cost of $100,000 per episode, with TV execs telling The Post the budget and scale was ‘unheard of’.
Brooklyn made a point of mentioning his family in every episode, such as telling Nobu restaurateur Nobu Matsuhisa: ‘I came here with my dad when I was 13’.
A source told Page Six that the Beckhams’ family friend Gordon Ramsay had advised them to put as much money into it as they could.
Last February, Brooklyn mentioned his dad no less than three times in an advert for Whole Foods that was filmed ahead of the Super Bowl
In the skit, that promoted his Cloud 23 sauce, Brooklyn said that American football wasn’t ‘proper football’, and that he was going to call his dad to ‘set it straight’
Brooklyn also filmed social media series, Cookin’ With Brooklyn at a eeported cost of $100k an episode. He made a point of mentioning his family in every episode (pictured with Romeo)
Before turning his hand to cooking, Brooklyn looked into photography.
At the age of 16, despite having no professional experience, Brooklyn was picked to shoot a Burberry fragrance campaign – sparking a wave of backlash.
Fashion photographer Chris Floyd told the Guardian that Burberry’s decision to employ Brooklyn was a ‘devaluation of photography’ and that Brooklyn’s employment ‘goes against everything his parents represent’.
Chris said: ‘David and Victoria Beckham represent sheer willpower and graft. Especially her, she’s climbed that mountain all by herself.
‘They represent hard work and then their 16-year-old year son comes along and it’s sheer nepotism. He hasn’t done it from hard work, which is counter-intuitive to what his parents represent.’
Meanwhile, fashion photographer Jon Gorrigan said he expected Burberry would have the entire setup ready so that all Brooklyn had to do was click the button.
Jon mused: ‘He’s obviously not going to be doing the lighting, he’ll have no clue of the programmes, the cameras or Photoshop.
‘It’s going to be so well managed – he’ll have the best hair and makeup, the best models, the very best equipment, so that the chance of any risk is greatly reduced.
‘It infuriates me because I learned my trade and other photographers learn their trade but he’s not learning his trade. I can understand why they’re doing it, getting the younger generation interested in Burberry. It definitely annoys me. Names sell, don’t they?’
Burberry chief creative Christopher Bailey defended the decision to hire Brooklyn saying ‘his style and attitude were exactly what we wanted to capture the spirit of this new fragrance campaign.’
While the campaign came out well, Brooklyn infuriated the photography community again when he released his notorious What I See book in 2017, sharing captures of his life and family.
Aged 18, he was criticised for including blurry, shadowy images of elephants in Kenya, which he said were ‘so hard to photograph.’
On the next page, next to a blurry shot of a crowd at a restaurant, the caption said: ‘Dinner. I like this picture – it’s out of focus but you can tell there’s a lot going on.’
The book contained 300 images and was launched with an exhibition in London and Los Angeles.
Brooklyn was subject to widespread mockery when the book was released, with critics noting that it would be highly unusual for an 18-year-old amateur photographer to be offered a book deal by a major publisher without his level of fame and connections
That same year, Brooklyn began a four-year photography course at Parsons School of Design in New York, but he dropped out after a year.
Brooklyn infuriated the photography community again when he released his notorious What I See book in 2017, sharing captures of his life and family
Now, Brooklyn is said to be relying on his father-in-law Nelson Peltz’s connections to help him open a burger restaurant in the States.
A source told The Sun: ‘Brooklyn has long dreamed of opening a restaurant where he lives and that is finally coming to fruition.
‘He has created Beck’s Buns and quietly launched it on social media. Brooklyn’s company Buster Sauce Inc owns the trademark and he is planning to open a restaurant.’
Yet he couldn’t resist dragging his famous parents into his latest venture – the collaboration for DoorDash – which ends with ‘more soon’, suggesting another similar advert will follow.
The video sparked a backlash with comments now limited for some Instagram users. One fan told Brooklyn: ‘If you hate them so much drop the name and stop profiting from association.’
The Daily Mail revealed that friends of the Beckhams have been taken aback by the latest shocking move amid their public family feud, which has left the family devastated.
A friend of the Beckhams told Katie Hind: ‘To do an advert based on estrangement from family as if it’s a joke when his family is devastated and his sister and grandparents are inconsolable is shocking.
‘Especially from someone who claims he wants peace and privacy.’
The Beckhams have been embroiled in an increasingly acrimonious dispute with Brooklyn and Nicola for months, with relations said to have deteriorated dramatically after the couple failed to attend David’s 50th birthday celebrations in May 2025.
In January, Brooklyn released a scathing six-page statement (below) announcing he had cut ties with his family – declaring he was no longer part of ‘Brand Beckham’ and insisting his parents and their other children are ‘performative’.
Shortly before Christmas last year, Brooklyn blocked his parents on Instagram, while Brooklyn and Nicola’s lawyers later wrote to the Beckhams’ legal team requesting that all communication be conducted through legal representatives.
Brooklyn also claimed David and Victoria had controlled him for much of his life, attempted to drive a wedge between him and Nicola and left him embarrassed when his mother danced ‘inappropriately’ with him during the first dance at his wedding.
The aspiring chef was last pictured with his family during Christmas 2024, and by May 2025 it was clear a feud had formed after Brooklyn failed to acknowledge either of his parents’ birthdays and snubbed David’s 50th.
