Melania Trump is facing criticism over the cost of her Christmas merchandise after unveiling a new $90 ornament ahead of the holiday season.
The 56-year-old First Lady promoted the festive collection on social media, highlighting the limited-edition piece planned for 2026.
Known as The Starlight Star, the decoration is made from brass and enamel and marks the latest addition to her Christmas range.
According to its online listing, the ornament bears Melania Trump’s signature and is “proudly handcrafted in the United States.”
Measuring 3.7 inches by 4 inches, the item also gives buyers the option to receive a corresponding digital collectible after completing their purchase.
Melania’s Starlight Christmas Collection is priced between $75 and $90. The range includes ornaments inspired by landmarks such as the Empire State Building, the Statue of Liberty and Mount Rushmore.
The collection also features designs based on the American flag, including a star-spangled USA ornament.
Although many social media users praised the decorations’ appearance, numerous Facebook commenters said the prices were out of reach for ordinary families.
Melania Trump, pictured during the 2025 Christmas Tree unveiling, has drawn criticism over her expensive holiday decorations after launching a new $90 ornament
The Starlight Star, made from brass and enamel, is the newest ornament in Melania Trump’s Christmas collection
“The price needs to come down. But beautiful,” one person commented.
Another wrote: “Lovely, but the normal working American can’t afford it.”
“Beautiful but holy smokes! Cannot afford that!” a third user posted, while another responded: “Seriously, $90???? I think I’ll pass.”
The criticism comes amid renewed attention on Melania’s complicated relationship with Christmas decorations, particularly following remarks she made during her previous time in the White House.
In 2018, she was recorded voicing frustration over the preparations for the holiday season, asking: “You know, who gives a f**k about Christmas stuff and decoration?”
During President Donald Trump’s first term, Melania decorated the White House with Balsam fir trees covered in icicle-style ornaments, a look that social media users described as eerie and cold.
She also filled the East Colonnade with 40 striking blood-red trees and decorated the White House with 14,000 red ornaments.
Her office said the color red was intended to represent “valor and bravery.”
Melania Trump’s Starlight Christmas Collection is priced from $75 to $90 and includes American flag designs, including a star-spangled USA ornament
Additional designs in the collection celebrate the Empire State Building, the Statue of Liberty and Mount Rushmore
The decorations were quickly mocked online, with critics labeling the trees “murder trees” and flooding social media with memes. Some also accused the display of being “un-American.”
Melania appeared to take a different approach the following year, selecting holiday decorations that paid tribute to the 250th anniversary of the signing of the Declaration of Independence.
The First Lady’s office announced the official theme as “Home Is Where The Heart Is.”
More than 10,000 blue butterflies were used to capture the season’s sense of wonder and honor the “youth who represent our Nation’s bright future.” The White House display also included 75 wreaths and 51 Christmas trees.