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Marks and Spencer has lowered the price of essential food items, while Iceland has announced a 1p discount vegetable deal, in a bid to help families grappling with the UK’s cost of living crisis. 

The high street retailer said the price cuts will be in its value-oriented Remarksable range and will be on everyday lines such as milk, sliced bread, mince, spaghetti, and bananas.

Bosses of the British chain also pledged that, despite the price cuts, there would be no compromise on the quality or how the suppliers are treated.

Stuart Machin, Chief Operating Officer for M&S said: ‘As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market-leading sourcing standards and our delicious, innovative products.

Marks and Spencer (pictured) has lowered the price of essential food items, while Iceland has announced a 1p discount vegetable deal, in a bid to help families grappling with the UK's cost of living crisis

Marks and Spencer (pictured) has lowered the price of essential food items, while Iceland has announced a 1p discount vegetable deal, in a bid to help families grappling with the UK's cost of living crisis

Marks and Spencer (pictured) has lowered the price of essential food items, while Iceland has announced a 1p discount vegetable deal, in a bid to help families grappling with the UK’s cost of living crisis

The high street retailer said the price cuts will be in its value-oriented Remarksable range (pictured: Library image) and will be on everyday lines such as milk, sliced bread, mince, spaghetti, and bananas

The high street retailer said the price cuts will be in its value-oriented Remarksable range (pictured: Library image) and will be on everyday lines such as milk, sliced bread, mince, spaghetti, and bananas

The high street retailer said the price cuts will be in its value-oriented Remarksable range (pictured: Library image) and will be on everyday lines such as milk, sliced bread, mince, spaghetti, and bananas

What Remarksable prices are Marks and Spencer slashing?  

• Select Farms RSPCA Assured British Semi-Skimmed Milk 4 Pints 2.272L – Now £1.15

• Super Soft White Sliced Vitamin D enriched Bread 800g – Now 60p

• Select Farms 100% British Beef Mince 5% Fat 500g – Now £3.00

• Authentic air-dried Italian spaghetti 500g – Now 70p

• Responsibly sourced bananas – Now 78p per kilo

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‘We want M&S to be more relevant, more often and that’s why now is the right time to go further, by investing in the value of everyday items families buy week-in week-out, without compromising the quality our customers want and expect from us.’ 

M&S first launched the Remarksable campaign in 2019. Over the past three years, M&S Food has invested over £100m in its value position, the company said.

It comes as supermarket chain Iceland revealed how it is slashing some of its vegetable prices to 1p as part of an Easter flash sale.

The frozen food retailer is cutting the price of £1 fresh vegetables packs, including onions, green beans and mushrooms, by 99p as part of the two day-discount deal.

It is also reducing £1 frozen vegetable packs, including bags of mini corn cobs, garden peas and broccoli, down to 1p.

Supermarket bosses say the offer, which follows on from a similar deal last Christmas and is only available for online orders, is part of its plan to help families ‘feeling the pinch’ in the current cost of living crisis.

Richard Walker, Managing Director at Iceland, said: ‘Our 1p vegetable sale was so popular at Christmas, especially when so many other supermarkets hike up the prices of their roast ingredients, that we decided this was a no-brainer to run it again this Easter.

It comes as supermarket chain Iceland (pictured) revealed how it is slashing some of its vegetable prices to 1p as part of an Easter flash sale

It comes as supermarket chain Iceland (pictured) revealed how it is slashing some of its vegetable prices to 1p as part of an Easter flash sale

It comes as supermarket chain Iceland (pictured) revealed how it is slashing some of its vegetable prices to 1p as part of an Easter flash sale

The offer, which runs from Monday, April 11, to 11pm on Thursday, April 14, is only available online

The offer, which runs from Monday, April 11, to 11pm on Thursday, April 14, is only available online

The offer, which runs from Monday, April 11, to 11pm on Thursday, April 14, is only available online

‘If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.’

The offer, which runs from Monday, April 11, to 11pm on Thursday, April 14, is only available online.

Shoppers should enter their shop, selecting the included items, and then enter the code ‘ICE1VEG’ at checkout.

However Iceland operates a £25 minimum spend online, meaning shoppers will have to buy other items in order to take advantage of the discount. They must also spend at least £35 in order to get free delivery.  

Iceland says all the fresh vegetables included in Iceland’s offer will have ‘Best Before’ dates that fall after Easter Sunday to ensure they are fresh for Easter Sunday.  

What is included in Iceland’s 1p vegetable discount deal?

Fresh vegetables

• Iceland Closed Cup Mushrooms, 300g, £0.99

• Iceland Onions, 1kg, £1.00

• Iceland Red Onions, 3 pack, £1.00

• Iceland Baby New Potatoes with Herb Butter, 360g, £1.00

• Iceland Line Onions, 3 pack, £1.00

• Iceland Mash Potato, 400g, £1.00

• Iceland Garlic, 4 pack, £1.00

• Iceland Stew Pack, 900g, £1.00

• Iceland Green Beans, 220g, £1.00

• Iceland Chestnut Mushrooms, 250g, £1.00

• Iceland Kale, 200g, £1.00

• Iceland Sugar Snap Peas, 150g, £1.00

• Iceland Large Flat Mushrooms, 250g, £1.00

• Iceland Cut Soup Vegetables, 320g, £1.00

Frozen vegetables

• Iceland Garden Peas, 800g, £1.00

• Iceland Mini Corn Cobs, 625g, £1.00

• Iceland Battered Onion Rings, 670g, £0.99

• Iceland Mixed Veg, 900g, £1.00

• Iceland Broccoli Florets, 800g, £1.00

• Iceland Supersweet Sweetcorn, 700g, £1.00

• Iceland Diced Onions, 650g, £1.00

• Iceland Very Fine Whole Green Beans, 900g, £1.00

• Iceland Cauliflower Florets, 800g, £1.00

• Iceland Country Mix, 800g, £1.00

• Iceland Button Sprouts, 900g, £1.00

• Iceland Sliced Mixed Pepper, 650g, £1.00

• Iceland Baby Carrots, 900g, £1.00

• Iceland Floret & Carrot Mix, 900g, £1.00

• Iceland Petit Pois Peas, 600g, £1.00

• Iceland Whole Leaf Spinach, 900g, £1.00

• Iceland Casserole Vegetables, 1kg, £1.00

• Iceland Floret Mix, 800g, £1.00

• Iceland Chopped Garlic, 100g, £1.00

• Iceland Tenderstem Broccoli, 180g, £1.00

• Iceland Sliced Green Beans, 900g, £1.00

• Iceland Chopped Ginger, 75g, £1.00

• Lockwoods Mushy Peas, 907g, £1.00

• Iceland Chopped Coriander, 75g, £1.00

• Iceland Mini Corn Cobs, 625g, £0.99

• Iceland Chopped Chilli, 75g, £1.00

• Iceland Sliced Mushrooms, 500g, £1.00

• Iceland Garden Peas, 800g, £1.00

• Iceland Carrot & Swede Mash, 450g, £1.00

• Iceland Carrot Batons, 800g, £1.00

• Iceland Butternut Squash, 500g, £1.00 

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Source: Daily Mail

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