Spencer Pratt, a candidate in the Los Angeles mayoral race, has garnered significant attention for a new advertisement that vividly portrays the grime prevalent on the city’s streets.
On Sunday, the 42-year-old former reality TV personality shared a video on his X account, capturing him clad in a hazmat suit while power-washing a Los Angeles sidewalk.
The video opens with a shot of a clean, black asphalt surface featuring stenciled text that reads, “Imagine if the streets were this clean. Spencer Pratt for mayor of LA.”
The scene then shifts to a woman sweeping the sidewalk, who claims that current Mayor Karen Bass had dispatched her “goons” to confront her due to her activism. She expresses her support for Pratt’s campaign.
Overlaying text in the video states, “Spencer Pratt actually listens to the people trying to clean LA.” It adds, “For the first time in years, LA citizens finally feel heard.”
The message continues, “We’re tired of leadership that ignores the problem. We’re tired of a corrupt mayor bringing our city down. LA residents are doing the work City Hall refused to do.”
As of Sunday evening, the video was seen more than 437,000 times, with X users from across the country praising Pratt for the ad.
‘Already pressure washing the streets and he’s not even mayor yet,’ one woman posted, while another called it ‘brilliant advertising.’
‘One of the most ingenious and cutting-edge political campaigns ever. Pratt is shaping the future of messaging for decades to come,’ a third X user agreed.
Los Angeles mayoral candidate Spencer Pratt, 42, posted a video to his X account on Sunday, showing him donning a hazmat suit as he power-washed a sidewalk
It started off showing a cleared-off black top with stenciled writing, reading: ‘Imagine if the streets were this clean. Spencer Pratt for mayor of LA’
X users called the ad ‘brilliant,’ with one netizen saying it is ‘one of the most ingenious and cutting-edge political campaigns ever’
Others agreed that Los Angeles’ streets have to be cleaned up.
‘You got that right – I’ve visited LA from the Midwest three times over the past decade and each time it felt more unclean and more unsafe,’ an X user wrote.
‘I hope you win, you have a great vision! from the bottom up, I hope the next time we visit will be better than ever!’
An LA native also shared that: ‘Growing up in Santa Monica in the 80’s/90’s was the best childhood ever.
‘Liberal policies destroyed my beautiful hometown, and it’s the reason I joined the military, and never looked back.
‘It’s funny how everyone attacks your name, but never your policies,’ he added.
Some also suggested other politicians around the country should follow Pratt’s lead.
‘I love that you’re doing this, and I hope that it spills over in to other liberal cities that have done such a terrible job, like Portland,’ one netizen shared.
‘America is slowly healing, and when LA and NY is back, the rest will follow,’ another added.
Pratt is facing off against incumbent Karen Bass and fellow mayoral hopeful LA Councilmember Nithya Raman in the race
Pratt has hit out at incumbent Mayor Karen Bass for the city’s homelessness and drug problems
Pratt is facing off against incumbent Karen Bass and fellow mayoral hopeful LA Councilmember Nithya Raman in the race.
A primary is scheduled for June 2, with Bass considered the favorite to win. But current polling indicates the race may go to a November 3 runoff as none of the candidates have an outright majority.
As Pratt now tries to separate himself from his opponents, he has focused his campaign on the high levels of drug use and rampant homelessness in Los Angeles.
He has vowed to impose a three–week ‘grace period’ to warn criminals, drug users and homeless people to leave the west coast city.
Pratt’s policies have since earned him the recognition of former Trump advisor Steve Bannon, who said the former TV star is ‘probably the most Trumpian candidate we’ve ever seen in terms of house style.’
‘Trump’s superpower was bringing in people into politics who hate politics, and that’s what [Pratt] is doing online right now,’ Bannon, 72, told NPR.
President Donald Trump has also said he would ‘like to see him do well,’ and Naughty But Nice Substacker Rob Shuter has reported that Trump has even considered endorsing Pratt.
‘Trump loves celebrity candidates, and Spencer knows exactly how to dominate headlines,’ a Republican insider told Shuter. ‘The idea of endorsing him has absolutely been discussed.’
Pratt has vowed to impose a three–week ‘grace period’ to warn criminals, drug users and homeless people to leave the west coast city
Pratt has claimed not to be affiliated with a political party
Shuter also reported that Pratt was trying to walk a fine line – attract conservative voters but not get too tied up in national politics.
He even claimed on Saturday not to be affiliated to any political party.
‘Everyone is trying to claim me for their tribe,’ the mayoral hopeful posted on Saturday. ‘There’s no R next to my name, there’s no D next to my name.
‘I’m not part of a political party, because I hate politicians.
‘I’m just Spencer, husband to Heidi, father to Ryker and Gunner, and I’m a pissed off Angeleno who loves my city and is fed up with what corrupt politicians have done to her.’
Yet Pratt’s post came just two days after he gave a CNN interview in which he revealed that he had been convinced to register as a Republican because of the party’s full embrace of gun rights.
Since 2020, Pratt has been registered as Republican but he is running as a independent community advocate.
Pratt is pictured with his wife, Heidi Montag, and their children
In the Thursday CNN chat he said: ‘You want to break some news here?’ Pratt said, pitching what he was about to say as something he’s never publicly shared before.
‘When I was a hated reality star I got so many death threats. I had so much security and police. And what did they tell me to do?
‘Get a gun,’ Pratt recalled. ‘This is real. I know people don’t like guns, but LA is dangerous if you’re hated. So, I got a gun. My wife got a gun.’
He then explained that he and his wife, Heidi Montag, needed concealed carry permits because in California, citizens are generally not allowed to open carry firearms, whether they are loaded or unloaded.
And because Republicans in California are far more supportive of concealed carry than Democrats, Pratt chose to register with the GOP.
