They’re taking the shock out of getting the rock.
If diamonds are truly a girl’s best friend, it makes sense that she should be present when her future fiancé embarks on the quest for the perfect engagement ring.
That’s how the nontraditional Gen Zers of the “quiet proposing” movement see it, according to a new report on popping the big question trends.
“In [more than] 50% of cases, partners are coming for the ride in 2025,” study authors from Diamond Factory, luxury jewelers based in the UK.
Researchers have gathered data to uncover who the soon-to-be husbands are turning to for assistance with choosing the perfect stone: their brides-to-be, family members, friends, or siblings.
And the soon-to-be brides won the competition by a landslide.
Instead of shocking their beloveds with an unexpected ring and grand proposal, the study shows that 53% of young couples prefer to select the sparkling emblem of their love hand in hand.
“Couples are opting for certainty over surprise,” said the investigators, “ensuring the ring is a perfect reflection of personal style and preferences, whilst also being able to share the shopping experience.”
Ella Citron-Thompkins, an expert for the Diamond Factory, further explained Gen Z’s unconventional departure from long-standing customs.
“Quiet proposing is a new trend where engagements are kept intimate and private, without public displays or widespread announcements, focusing on a personal, low-key moment for the couple,” she said in a statement. “More couples wanting to choose a ring together reflects a shift towards a more intentional, collaborative proposal process.”
Gals gearing up to walk down the aisle say deciding to accompany their guys during the ring shopping process was a no-brainer.
“You think I trust to go pick out the right ring that I have to wear for the rest of my life?” said 2025 bride Nicole Elise online. “No. I’m going with him. I picked it out.”
Influencer Koko Collins, an engaged mommy-to-be, agreed, saying in a separate post, “Why would I let somebody else choose something that I will live with for the rest of my life?,” while flaunting her oval-cut stunner.
“Look at her.”
