Dem candidates scrambling for Eric Swalwell's votes lean on family man image

The recent implosion of Eric Swalwell’s political campaign and career has created an unexpected opportunity for lesser-known Democratic contenders in the California gubernatorial race. With Swalwell stepping down amid serious accusations of rape, sexual assault, and other misconduct, a shift in focus has emerged, with some candidates emphasizing their roles as devoted family men.

Seizing the moment, former U.S. Health Secretary Xavier Becerra and San Jose Mayor Matt Mahan are positioning themselves as candidates of integrity and experience. As the electorate reevaluates the field, these leaders are highlighting their personal character as a cornerstone of their campaigns.

Michael Bustamante, Becerra’s campaign spokesperson, underscored Becerra’s long-standing marriage to Carolina Reyes, a physician, as a testament to his stability and reliability. Demonstrating his commitment to family, Becerra chose to truncate media engagements on Tuesday evening to celebrate his wife’s birthday with their daughter, an immigration attorney based in Salinas.


Xavier Becerra speaking at a gubernatorial candidate forum in Sacramento, California.
Xavier Becerra has the most decorated record of any candidate in the race for governor. AP

“Experience is crucial, and Xavier Becerra undeniably brings the most experience of any candidate in this race,” Bustamante stated. “While he may not be the most flamboyant, his steady leadership and exceptional skill set will shine through when he assumes the governorship.”

“Experience matters, and Xavier Becerra by far has the greatest amount of experience of any of the candidates in the field,” Bustamante said.

“He’s not the flashiest, but he certainly has a steady hand on the wheel, and at the end he will demonstrate his extraordinary skill set and prowess once he becomes governor.”

Mahan’s campaign is taking a similar approach, casting the mayor as a relatable and grounded figure with a stable personal life.


Matt Mahan speaks during a gubernatorial candidate forum in Sacramento.
Matt Mahan had a meteoric rise to becoming San Jose mayor, but he’s still trying to gain traction in the governor’s race. AP

Raghu Devaguptapu, a political consultant for Mahan’s campaign, described his candidate as “the epitome of a family man.”

“He and his wife have two kids and they’re a great family,” Devaguptapu said. “And there’s no skeletons in his closet.”

Recent campaign messaging has leaned heavily into that image, with social media posts showing Mahan spending time with his family at a San Jose farmer’s market and highlighting how he and his wife, Sylvia — the CEO of Cristo Rey San José, a Jesuit school — balance family life with the demands of the campaign.

“The ad we just launched is nothing but relatability,” Devaguptapu said. “He’s a down-to-earth and really warm guy, and the more voters see that, they’ll gravitate toward him.”

Swalwell has denied the criminal allegations against him, but his exit after leading Democratic candidates has left endorsements, donors and staff up for grabs.

Becerra and Mahan are both seeking to gain traction after months of lagging behind better-funded or higher-profile rivals such as progressive billionaire Tom Steyer and lefty former congresswoman Katie Porter.

Now, with the most problematic candidate out of the race, campaigns are betting on a reset. Let’s just hope no one starts making ads about dad bods.


Download The California Post App, follow us on social, and subscribe to our newsletters

California Post News: Facebook, Instagram, TikTok, X, YouTube, WhatsApp, LinkedIn
California Post Sports Facebook, Instagram, TikTok, YouTube, X
California Post Opinion
California Post Newsletters: Sign up here!
California Post App: Download here!
Home delivery: Sign up here!
Page Six Hollywood: Sign up here!


You May Also Like
Inside Pixar archives ahead of 'Toy Story 5' and how they are preserving the franchise's history

Inside Pixar’s Archives as Toy Story 5 Approaches: Preserving the Franchise’s Legacy

EMERYVILLE, Calif. — With excitement building around the upcoming release of “Toy…
New Air Force One plane, a $400 million jet gifted by Qatar, unveiled by military

Military Unveils Qatar’s $400 Million Gifted Jet as New Air Force One Candidate

Washington — The Air Force on Friday revealed the Boeing 747-8 set…
Italian Premier Giorgia Meloni slams Trump's claim she 'begged' for a photo with him, diplomat cancels US trip

Giorgia Meloni Fires Back at Trump’s Photo Claim as Italian Diplomat Cancels US Trip

ROME — Italy’s government rallied behind Premier Giorgia Meloni on Friday, sharply…
British Prime Minister Keir Starmer faces potential leadership challenge from newly-elected Andy Burnham

Andy Burnham’s Rise Sparks Leadership Threat to UK Prime Minister Keir Starmer

Andy Burnham has formally won the special election, returning to Parliament and…
North Carolina furniture owner Willard Gary Black allegedly killed co owner Robert Arguelles

North Carolina Furniture Store Owner Willard Gary Black Accused in Co-Owner Robert Arguelles’ Killing

A North Carolina furniture maker is accused of fatally shooting his business…
DOJ rebuffs judge's demand to state "anti-weaponization" fund is officially dead

DOJ Pushes Back on Judge’s Demand to Declare Anti-Weaponization Fund Defunct

Washington — The Trump administration on Friday refused to provide a court…
Karmelo Anthony supporter reportedly fired as other backers face backlash over verdict remarks

Karmelo Anthony Adds New Lawyer to Appeal While Saying He Can’t Afford Legal Fees

FRISCO, Texas — Karmelo Anthony has added a new attorney as he…
Thousand-year-old ancient oak tree tied to 'Robin Hood' legend has died, wildlife charity says

Robin Hood’s Legendary Ancient Oak Dies After 1,000 Years, Wildlife Charity Confirms

The Major Oak, the towering ancient tree long associated with the legend…
Mexican man Arnoldo Jimenez brought back to US over 12 years after allegedly killing wife on wedding night

Arnoldo Jimenez Extradited to U.S. 12 Years After Alleged Wedding-Night Killing of Wife

A Mexican national accused of killing his wife on their wedding night…
Family shares heartbreak following Pomona double homicide

Family Speaks Out After Tragic Double Homicide in Pomona

A grieving Southern California family is sharing its pain after learning their…
Man accused of killing wife on wedding night brought back to US after years on the run in Mexico

Man Accused in Wife’s Wedding-Night Killing Returned to U.S. After Years in Mexico

A Mexican man accused of killing his wife on their wedding night…
North Carolina furniture manufacturer allegedly kills business partner hours after losing contract dispute

North Carolina Furniture Manufacturer Accused of Killing Business Partner Hours After Contract Dispute Loss

A North Carolina furniture maker is facing allegations that he killed his…