Los Angeles drivers heading to Friday’s Paraguay-United States match now have a new way to plan their trip to SoFi Stadium and avoid some of the region’s worst traffic headaches.
TomTom, the digital mapping, navigation and location services company, has rolled out a new website ahead of the World Cup designed to help motorists track road conditions in real time.
The platform does more than monitor traffic around SoFi Stadium. It also provides updates for other World Cup venues across North America, giving fans a broader look at travel conditions tied to the tournament.
On the site, TomTom says users can “dive into live and historical data for play-by-play traffic patterns and insights as matches take place across 16 stadiums in Canada, the USA and Mexico, and see which cities best tackle congestion and which drivers into extra time.”
Among the data available are congestion levels, the distance that can be driven in 15 minutes and average vehicle speeds.
SoFi Stadium is scheduled to host eight World Cup matches, and the event is expected to deliver a major financial boost to Los Angeles. According to Bookies.com, the tournament could generate an estimated $594 million in economic impact for the city.
Nearly 180,000 visitors are expected to come, with visitors projected to spend nearly $60 million from food to entertainment.
Despite the opening game for Team USA being at 6 p.m., congestion level at SoFi is already at 47% as of 10 a.m. (29% higher than what is normally is at).
Tickets on the primary market have been sold out, but fans searching for any last-minute deal can expect to pay around $1000 for nosebleed seats on secondary marketplaces like SeatGeek.
