An influencer with dual US-Mexican citizenship, who vanished earlier this week in Sinaloa, Mexico, has been found safe and sound.
Authorities expressed their gratitude on social media for the community’s help in locating Nicole “La Nicholette” Pardo, confirming her well-being after the incident.
A video that went viral showed what seemed to be Pardo’s dramatic abduction in the middle of the day, raising widespread concern.
The footage, reportedly from her Tesla—a distinctive lilac Cybertruck—depicts a group of armed individuals forcibly taking Pardo and placing her into another vehicle.
The Sinaloa Attorney General’s Office had issued a missing persons alert on Friday, noting that Pardo was last seen on January 20 in the Isla Musalá area of Culiacán, Sinaloa’s capital.
CNN verified the video’s location, matching it to the same neighborhood where she was last reported seen.
Mexican Security Secretary Omar GarcÃa Harfuch said that the vehicles allegedly involved in Pardo’s disappearance were being tracked and that state authorities reported the incident immediately to the federal government.
According to what appears to be her Instagram account, the young woman splits her time between Culiacán and Phoenix, Arizona. Public records show she has an address in Phoenix.
Pardo is a 20-year-old US-Mexican dual national, according to the Sinaloa Attorney General’s Office. She is a prominent voice online, where she has amassed more than 180,000 followers on Instagram and more than 145,000 on TikTok. She also has a YouTube channel and an OnlyFans account.
Her posts often show aspects of her personal life, including buying luxury vehicles, and her participation in local events, like the Saladazo, a motorized route through rural roads and natural areas south of Culiacán.
She is also referenced in the 2022 corrido song “La Muchacha del Salado,” recorded by Grupo Arriesgado, which has accumulated over 27 million views on YouTube.
Pardo’s disappearance comes amid heightened violence against women in Sinaloa and across Mexico. According to official figures from the Attorney General’s Office, the state ended 2025 with 72 femicides, the highest number recorded in the last seven years and more than double the 31 recorded cases in 2024.
More broadly, Sinaloa has seen 7000 of the 132,000 disappearances reported across Mexico since the first cases were recorded in 1952, according to a national register.
