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Manchester United’s search for a new shirt sponsor is over after the club confirmed they had agreed a deal with US software company Snapdragon.
The software giant is a subsidiary of technology company Qualcomm who had been in discussions with United over becoming the club’s new front-of-shirt sponsors.
The Red Devils have been seeking new shirt sponsors after announcing last year that their existing deal with TeamViewer wouldn’t be renewed.
United confirmed their new sponsor on Tuesday in a short press release that read: ‘Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc, that will see the Snapdragon brand displayed on the club’s famous shirts.
Manchester United have agreed a new shirt sponsorship deal with US firm Snapdragon
United’s existing sponsorship deal with Team Viewer will finish at the end of the season
‘Qualcomm technologies is already a global partner of Manchester United, promoting it’s Snapdragon brand. Snapdragon processors power premiump products from the world’s biggest brands across smartphones, PCs, extended reality glasses, gaming devices, wearables, and connected cars.
‘Under the expanded agreement, Snapdragon will become Manchester United’s front of shirt partner from the start of the 2024/25 season, featuring on the home, away and third kits of the men’s and women’s teams.’
Reports on Monday suggested that United were targeting a deal worth £60m-per-year as they look to raise revenue from exclusive sponsorship partnerships.
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Any such deal with Qualcomm could take United ahead of the current biggest shirt sponsorship package held by Real Madrid and Fly Emirates.
United’s new shirt sponsor will cover the home, away and third first-team shirts
The deal will also see Snapdragon feature on the women’s shirts and will replace existing sponsor Team Viewer
United will see out the remainder of the current season with their shirts featuring Team Viewer logos after the decision was taken to delay the rebranding until next year given the number of shirts already in circulation.
The Snapdragon logo will feature on United’s iconic home red shirt along with the away and third strips of the men’s and women’s teams.
The deal comes at a time of rising tensions between United’s owners and faithful fan base with supporters frequently protesting against the Glazer family.
United supporters want the club to be sold to a new owner and are frustrated with delays to the ongoing process that originally started in November last year.
