In a significant move aimed at enhancing user experience, Meta unveiled a new centralized support hub for Facebook and Instagram on Thursday. This initiative addresses the long-standing challenges users have faced in obtaining support, particularly when reporting issues or recovering accounts. The hub will consolidate all necessary support features for both platforms, ensuring a more streamlined and efficient process for users.

“Accessing help for your account should be straightforward and readily available,” Meta stated, acknowledging that past support efforts have fallen short of user expectations. The new support hub is being rolled out globally and will be accessible to users on both iOS and Android devices.

Additionally, Meta is developing an AI assistant designed to provide instant, personalized assistance for tasks such as account recovery and settings updates. While this feature will initially be available to Facebook users, Meta is considering extending it to other applications in the future.

The support hub will be integrated into the Facebook and Instagram apps, raising questions about its utility for users who are already locked out. However, Meta is working on refining the account recovery process. By leveraging AI, the company plans to simplify the identification of appropriate recovery options and enhance its ability to recognize devices and locations where users have previously accessed the apps.