FIFA Selling $450 World Cup Final Grass Patches—And New Jersey Reportedly Wants A Cut

Topline

Gov. Mikie Sherrill’s office is seeking a share of the revenue from FIFA’s plan to sell pieces of grass from the World Cup final pitch, Politico reported, as the soccer governing body looks to bring in more than $11 million from the collectible turf.

Key Facts

Sean Higgins, a spokesperson for Sherrill, told Politico, “New Jersey paid for the vast majority of the total expense for the pitch at MetLife stadium, so New Jersey taxpayers should share in any proceeds from this latest money grab.”

The World Cup final is scheduled for July 19 at MetLife Stadium in New Jersey, with Spain set to face either England or Argentina.

According to multiple outlets, FIFA is offering small sections of grass from the field for $450 each, along with three higher-priced versions listed at $900, $1,200 and $3,000.

If New Jersey and FIFA reach a deal, it remains unclear what mechanism would be used to direct any proceeds back to state taxpayers.

Forbes has reached out to Sherrill’s office for comment.

What Exactly Do The Grass Patches Include?

The $450, $900 and $1,200 tiers include 2.5″ x 2.5″ x 2.5″ patches of grass. Though it is unclear what differentiates them, it is possible patches from the goal area, penalty spot and center circle could cost more. The $3,000 version has a 3″ x 3″ x 3″ section, a gold-etched metal souvenir ticket, a mini replica World Cup final ball and a crystal-cut glass World Cup trophy, according to The Athletic, which says FIFA could generate $11.2 million if all pieces sell out.

Key Background

FIFA has sold grass patches before, offering pieces from the Club World Cup final between Chelsea and Paris Saint-Germain last year. The items were sold in a glass-encased cube containing real grass and soil from the final. Grass patches from this year’s World Cup final are one of several pricey items offered by FIFA for the tournament. Soccer’s governing body is also selling limited edition host city jerseys for $375 a piece. Tickets for the tournament have been historically high, though various matchups including the quarterfinal matchup between Belgium and Spain have seen prices tumble on the secondary market. Tickets for the World Cup final start at $7,443 on the secondary market as of Tuesday, according to TickPick.

Further Reading

Ticket Prices Collapse Nearly 60% For World Cup Quarterfinal Match After USA, Portugal Eliminated (Forbes)

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