Molly-Mae Hague and Tommy Fury could reportedly earn as much as £5million from their wedding celebrations.
The 24-year-old couple revealed their engagement on Sunday, after Tommy proposed during a romantic ceremony in Ibiza.
With a combined fortune estimated at £8.2million, the Love Island stars are expected to boost their wealth through magazine exclusives, sponsorships and potential reality television projects—following a route taken by other couples from the show.
Olivia and Alex Bowen, along with Olivia Attwood, previously turned their weddings into television content and magazine features. Brand and culture specialist Nick Ede believes Molly-Mae and Tommy are now entering an especially lucrative period.
Speaking to MailOnline, Nick said the pair could make millions from the engagement, with opportunities ranging from selling their wedding story to a publication and filming a reality series to securing product placement and endorsement deals.
A major milestone: Molly-Mae Hague and Tommy Fury could reportedly make £5million from their wedding
Romantic proposal: The couple, both 24, announced their engagement after Tommy asked Molly-Mae to marry him in Ibiza
Love Island success: Molly-Mae became a household name during the show’s fifth season, where she met Tommy and finished second behind Amber Gill and Greg O’Shea
Nick suggested that brands would be eager to work with Molly-Mae, who is already a multimillionaire, with everything from her wedding dress and venue to the cake offering potential sponsorship opportunities.
He added that Tommy was likely to attract strong interest from menswear and tailoring brands hoping to dress him for the couple’s engagement celebrations and wedding.
After the wedding, Nick said Molly-Mae could also launch a bridalwear range or fragrance. He suggested a unisex scent could be an option, adding that the engagement could put the couple on track to become reality television royalty.
Molly-Mae and Tommy rose to fame on the fifth season of Love Island in 2019. They finished as runners-up to Amber Gill and Greg O’Shea, whose relationship ended only a few weeks after the series concluded.
Molly-Mae already had an established career as an influencer before entering the villa. She now has 7.5 million Instagram followers and secured a six-figure agreement with fast-fashion retailer PLT in 2019, becoming the brand’s creative director.
She has since stepped down from that position.
Her business interests have also generated substantial profits through MMH Group Holdings and her self-tanning brand, Filter.
She added to her cash pot with her memoir released back in June – Becoming Molly-Mae – which sold at a cost of £20 and bulked up her fortune by £2million during the pandemic. The star is also a brand ambassador for Beauty Works.
Model: Molly has amassed 7.5 million Instagram followers and landed a six-figure deal when she signed with fast fashion chain PLT in 2019 to become their creative director
Champ: Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer himself and has an unbeaten boxing record
Tantastic: Molly-Mae has made bumper profits via her company MMH Group Holdings and her self-tanning business Filter.
Starring role: Love Island series two stars Olivia and Alex Bowen documented their wedding with a megabucks TLC reality show
Three years on, Molly and Tommy are still together and live in a £4million mansion in Cheshire. They welcomed their first child together, daughter Bambi, in January.
Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer.
He has an unbeaten boxing record and is said to have signed a six-figure deal to become the face of boohooMAN following his stint in the villa.
It’s believed he made at least £3.7million from his win over Jake Paul in Riyadh
Brand and culture expert Nick Ede believes that if well advised, Fury will make ‘at least £10million’ in the next 2-3 years – much of it from outside boxing.
He is currently worth a reported £2.4million.
The couple make no secret of their wealth as they frequently share snaps of their lavish belongings and the inside of their £4million Cheshire mansion.
With their vast wealth, the couple bought the £4million six-bedroom home, which boasts a luxurious contemporary design and 5,000 sq ft of land
Doting mum: The couple welcomed their baby daughter Bambi in January
First home: The couple make no secret of their wealth as they frequently share snaps of their lavish belongings and the inside of their £4million Cheshire mansion
New chapter: With their vast wealth, the couple bought a £4million six-bedroom home in affluent Cheshire boasts a luxurious contemporary design and 5,000 sq ft of land
