The fallout from Good Good’s widely criticized Callaway advert shows no sign of slowing, with Golf Channel now officially pulling the plug on its planned reality TV series featuring the group.
Good Good and Callaway have both issued apologetic statements over the since-deleted social media video, which showed Garrett Clark pushing a female golfer to the ground before standing over her and shouting in her face.
The reaction was immediate and intense, triggering a string of setbacks for Good Good. The golf content brand has already lost its sponsorship agreement with Callaway and had its name removed from an upcoming PGA Tour event.
Golf Channel has now added to the consequences by confirming that “Good Good x Big Break” has been canceled entirely. The move comes just 24 hours after the network initially said it would merely delay the show’s release by one week.
That short-lived postponement followed a request from an unnamed sponsor, believed to be Golf Magic, to have its branding removed from the series. Golf Channel has since gone further, deciding not to air the season at all.
In a statement, a Golf Channel spokesperson said: “Following recent developments involving Good Good, and including the fact that the intended outcome of this series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned.”
Good Good’s controversial Callaway advert has created a major crisis for the brand
Golf Channel has now scrapped its upcoming Good Good reality TV show completely
‘While we are disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show’s passionate fans, we look forward to Big Break’s return to Golf Channel in 2027’.
Big Break is golf’s version of a reality TV show, pitting 12 aspiring golfers against each other in a series of unusual challenges, with players eliminated each week until only one winner remains.
It ran for 23 seasons from 2003 to 2015 before being canceled, but was set to make its big return this year in a partnership with Good Good. The show was due to be hosted by professional golfer and model Blair O’Neal and TV host Wells Adam.
The winner of the 2026 reboot was due to receive an exemption into the PGA Tour’s Good Good Championship in November – but the Good Good branding has now been pulled from that event.
On the PGA Tour’s website, the event is now titled the Austin Championship, with no sign of Good Good as the tour evaluates its ongoing partnership with the YouTubers.
Big Break x Good Good was due to see 12 aspiring golfers competing against each other
Garrett Clark posted his own apology video after the disastrous Callaway advert was pulled
The full-60 second ad – for the Good Good-branded Callaway Quantum driver – was supposed to be a spoof of the popular horror movie ‘Obsession.’
But the opening of the advertisement shows Clark rushing over and body-checking Good Good member Alexis Miestowski as she reached for the golf club.
As Miestowski lay flat on her back on the ground, Clark is seen standing over before angrily saying: ‘Do not touch my new driver.’
The rest of the ad shows other members of the content team somehow becoming possessed by the golf club before the video ends.
In a video released following the backlash, Clark apologized and even called the commercial the ‘worst ad known to man’ – despite being the person at the center of the controversy.
‘I wanted to first start by saying, I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did, and then on Good Good’s behalf and Good Good marketing team’s behalf, I wanted to say an apology as well because this is not at all what we stand for,’ he began.
The popular golf social media brand has seen backlash from fans and sponsors over the ad
The ad shows Clark standing over Alexis Miestowski and telling her not to touch his club
‘Once again, I want everyone to know that I do not support DV [domestic violence] abuse or any of that, of any kind. So that’s the first thing I want to say, and I also wanted to offer you guys some clarity on the situation, if you guys are willing to hear.’
Clark added that the ad was supposed to draw inspiration from the popular horror movie but clearly missed the mark.
‘Looking back, super dumb ad concept,’ he admitted. ‘Terrible ad in general, not the greatest idea.’
He was also keen to drive home the point that it was a ‘complete skit’ and ‘I didn’t actually tackle a woman’, adding: ‘I never would, and I didn’t.’
