Southern sorority girls put through 'psychological warfare' in cutthroat Bama Rush recruitment: coach
Share this @internewscast.com

Sorority recruitment at the University of Alabama, popularly known as “Bama Rush,” has become a viral sensation, with thousands eagerly watching to see which sororities the new students will join.

This week is marked by precisely coordinated outfits and rapid-fire conversations, now reaching millions of views on TikTok. Although rush has long been a significant tradition in the South, the age of social media has transformed it into an online spectacle.

In 2021, videos from Alabama’s sorority rush week went viral on TikTok. The hashtags #bamarush and #alabamarush have garnered millions of views over recent years and remain highly popular.

“It’s emotional boot camp. It’s psychological warfare,” explained Brandis Bradley, a sorority coach, to PEOPLE regarding the intense nature of primary recruitment. “And their frontal lobes aren’t even fully developed.”

Nonetheless, both women acknowledge that the future of RushTok remains uncertain. With increasing scrutiny, misunderstandings, and pressure, they are unsure if the upcoming wave of college freshmen will share the experience as openly.

“It’s reaching a point where I doubt girls will continue posting,” Darnell remarked. “The negativity is overwhelming. It used to be so enjoyable, now it’s just stressful.”

“You have girls getting judged on what they wear, where they end up, and then complete strangers attack the sororities when things don’t go the way they expected. That’s not what this is about.”

College girls running after being picked for a sorority at the University of Alabama

New members of Zeta Tau Alpha run to their house after opening their bids in Bryant-Denny Stadium. (Photo/Will McLelland)

Kilpatrick echoed the concern but expressed hope.

“Instead of tearing girls down for being ‘too much,’” she said, “we should be celebrating the fact that they’re putting themselves out there in a high-pressure environment where it’s way easier to hide.”

“At a school where tradition is everything,” she added, “I see my role as honoring it, but also making sure it evolves with the women in it.”

Bryant-Denny Stadium

Statue outside of Bryant-Denny Stadium on the campus of the University of Alabama before a game between the Alabama Crimson Tide and the Texas A&M Aggies. (Wesley Hitt/Getty Images)

At the University of Alabama, on Aug. 17 at Bryant-Denny Stadium in Tuscaloosa, is when thousands of students find out which sorority has accepted their membership bid.

Share this @internewscast.com
You May Also Like
Turning Point, moving forward without Charlie Kirk, makes first return to Utah since his killing

Turning Point Moves Ahead Without Charlie Kirk, Visits Utah for the First Time Since His Death

LOGAN, Utah (AP) — Turning Point USA’s college tour is set to…
Massive telecom bust in major city is ‘wake-up call’ as foreign adversaries threaten US security: experts

Telecom Collapse in Major City Highlights Security Threats from Foreign Adversaries, Experts Warn

The U.S. Secret Service has recently taken down an extensive telecommunications network…
Iowa revokes license of schools superintendent arrested by ICE, saying he is in US illegally

Iowa Rescinds License of School Superintendent Detained by ICE for Alleged Illegal U.S. Residency

IOWA CITY, Iowa (AP) — On Monday, the professional license of the…
Chicago news today: Wrigleyville prepares for Cubs vs. San Diego Padres MLB playoff Wild Card games

Wrigleyville Braces for Cubs Showdown with San Diego Padres in MLB Wild Card Playoffs

CHICAGO (WLS) — The anticipation was palpable in Wrigleyville on Monday afternoon,…
Who, Me?! Hard Left Billionaire Financier George Soros Professes Total Innocence Amid DOJ Accusations

George Soros Denies Involvement in DOJ Allegations as He Faces Scrutiny

Hungarian-born billionaire financier George Soros is often likened to a James Bond…
US government is phasing out paper checks. Here's what that means for you

The U.S. Government is Ending Paper Checks: What You Need to Know

WASHINGTON (AP) — The U.S. government starts phasing out paper checks for…
Schools close in Bahamas as Tropical Storm Imelda approaches

Bahamas Schools Shut Down Due to Advancing Tropical Storm Imelda

Power outages were reported in certain regions, prompting authorities to close government…
Former DOGE staffer Edward Coristine describes brutal DC attack by teen gang

Ex-DOGE Team Member Edward Coristine Recounts Harrowing Assault by Teen Gang in DC

Former DOGE staffer Edward Coristine appeared on “Jesse Watters Primetime” on Monday…
Football, family, humor, heart: Hulu's 'Chad Powers' has Glen Powell in sports spotlight at premiere at Pasadena's Rose Bowl

Glen Powell Steals the Show at Pasadena’s Rose Bowl Premiere with Hulu’s ‘Chad Powers’: A Blend of Football, Family, and Humor

Football and humor become intertwined in the new series “Chad Powers.” On…
Chicago road closures: Chicago Avenue Bridge closing Monday for reconstruction project

Chicago Traffic Alert: Reconstruction of Chicago Avenue Bridge Set to Begin Monday

CHICAGO (WLS) — The Chicago Avenue bridge closes Monday over the river.…
New temporary Illinois Secretary of State DMV to open in Orland Park Monday

Temporary Illinois DMV Secretary of State Facility Opening in Orland Park on Monday

ORLAND PARK, Ill. (WLS) — The Village of Orland Park opened a…
House Democrats rally at Capitol in last-ditch effort to alter spending bill

House Democrats Gather at Capitol in Final Push to Revise Spending Bill

On Monday evening, House Democrats gathered for a crucial strategy session in…