Austin tech leader Joshua Baer identified as victim of Texas plane crash after jet caught fire along highway

Joshua Baer, founder of Capital Factory and one of Austin’s most prominent technology leaders, has been identified as the person killed in a business jet crash Tuesday night along a highway in Laredo, Texas.

Authorities said the aircraft, a Cessna Citation Latitude twin jet, was carrying six people when it went down on Loop 20 shortly after 10 p.m. Jose Baeza, an investigator with the Laredo Police Department, confirmed the timing of the crash. According to the Federal Aviation Administration, the jet had departed earlier that evening from the Mexican resort city of San José del Cabo and was headed to Austin.

Baer was widely known in Texas startup circles for building Capital Factory into a major software accelerator and investment firm. In a statement to the Austin American-Statesman, Capital Factory president Bryan Chambers remembered him as “a fearless leader, a brilliant partner, and a dear friend to so many of us.”

Chambers said the company would continue the work Baer championed despite the loss. “While we are devastated by this unimaginable loss, Josh built an incredibly resilient organization and team,” he said, adding, “Capital Factory remains fully operational, and we are completely committed to continuing his mission of backing unstoppable founders.”

The cause of the crash was not immediately known. Federal investigators from the FAA and the National Transportation Safety Board are now looking into what led to the jet going down.

Baer had recently appeared at a University of Austin event in November 2023, underscoring his continued visibility in the city’s business and innovation community. Images from Tuesday night’s crash scene showed people trying to pull passengers from the wreckage on the highway.

The pilot, while radioing air traffic controllers, “mentioned low fuel and a power outage,” Laredo International Airport Director Gilberto Sanchez said, according to The Associated Press.

“They had mechanical issues, and they lost communication with the tower,” Sanchez said Wednesday, “and that’s when the accident happened.”

Baeza also said a vehicle was struck by the aircraft. The person in that car was sent to a hospital in stable condition, the AP reported.

Video posted to social media showed the plane on its side and smashed into a highway barrier as the tail was ripped from the fuselage.

Sen. Ted Cruz, R-Texas, said Wednesday that he and his wife Heidi were “deeply saddened by the passing of Josh Baer and the tragic plane crash in Laredo.”

Former President Barack Obama speaks with Capital Factory Founder Joshua Baer, center, and former U.S. Chief Technology Officer Todd Park during a tour of Capital Factory, a tech start-up incubator and co-working space in Austin, Texas, in May 2013.        (Joshua Roberts/Reuters)

“Josh has been one of the most significant figures driving innovation and entrepreneurship across America. In Texas, he made our state a global leader. His impact was incalculable,” Cruz wrote on X. “Our prayers are with his family and the others aboard the aircraft.”

“Josh was an innovative and creative leader in Austin’s entrepreneurial culture and a stalwart supporter of growing Central Texas’ military ecosystem,” added Sen. John Cornyn, R-Texas.

Authorities initially did not report serious injuries on the ground, though five responding officers were transported to the hospital for smoke inhalation, according to Baeza. Loop 20 also was temporarily closed after the crash, Baeza added.

NetJets said in a statement that the crash involved one of its planes. The company said it is working with authorities.

News Agency has reached out to Capital Factory for comment.

The University of Texas at Austin said Baer lived in Austin with his wife and three children.

Burning plane after crash in Laredo, Texas

People attempt to pull passengers out of a plane after it crashed on a highway Tuesday, June 16, 2026, in Laredo, Texas. (Zayra Garza /AP)

“At UT Austin, Josh co-teaches the Longhorn Startup Seminar and Lab,” it said in a biography of him on its website. “He also acts as the Entrepreneur in Residence for the Department of Computer Science.”

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