A 90-foot yacht cruising the Mediterranean at $108,500 a week. An influencer “wedding of the century” reportedly valued at $300,000. More than five Hermès Birkin bags between them, plus three Hamptons homes bought before either had turned 30.
Over the past two years, New York City influencers Halley Kate Williams and Jazmyn Smith have become fixtures of Manhattan’s social media scene, landing major brand partnerships with Amazon and L’Oréal Paris while building a loyal audience through their podcast, Delusional Diaries.
Their rise has been powered, in large part, by a willingness to let followers into the messier corners of their lives. Halley, in particular, has been open about her highly public breakup with her now-husband, New York financier Reed Williams, as well as the tearful video she shared after saying she was randomly punched in the face by a man on the street.
That brand of candid, sometimes startling online honesty has helped turn Halley and Jaz into two of the most recognizable influencers in the city that never sleeps.
Their success has also been reflected in an increasingly lavish lifestyle: designer wardrobes, regular European getaways, Long Island vacation homes purchased within a year of each other, and even a boat the pair jointly owned.
Recently, however, some critics have claimed that the once-seamless dynamic between the two friends may be facing fresh tension.
According to those critics, Greta Louise Tome, another polished New York-based fashion and lifestyle influencer, has allegedly worked her way into Halley and Jaz’s close inner circle.
In recent months, Greta has become a mainstay on Halley’s social media page, from attending private workout classes in the Hamptons together to making salmon bowls and posting matching couples content with their husbands.
New York City-based influencers Halley Kate Williams (left) and Jazmyn Smith (right) are best friends and co-hosts of the Delusional Diaries podcast (pictured October 2025)
Influencer Greta Louise Tomé (center) has been prominently featured on Halley’s social media in recent months, sparking fan speculation that she has ‘replaced’ Jaz (pictured August 2026)
Unsurprisingly, this has left some wondering aloud whether Greta has ‘replaced’ Jaz as Halley’s latest BFF, or if Greta is simply ‘clout’ chasing and driving a wedge between the two influencers.
It was five years ago when content creators Halley, now 26, and Jaz, now 29, forged a friendship after meeting at an influencer event in the city, the friends previously shared on their podcast.
The two had both started posting on TikTok in 2020: Halley made videos about fashion from her parents’ home in Virginia during the COVID-19 pandemic, while Jaz posted clips about her favorite shows from her apartment in Denver, Colorado.
Much like most influencers these days, their online popularity soared after moving to Manhattan and making content about their lives shopping, working and going out in the Big Apple.
For Halley, she had moved to the city in 2018 to attend fashion school at LIM College, while Jaz moved to Manhattan in 2021 after previously working in real estate.
The pair quickly formed a tight-knit bond, posting amusing videos of their drunken escapades at bars in Manhattan and singing in the backs of Ubers.
They also entered relationships with their current spouses within months of each other, and rented apartments in the same ritzy neighborhood of Tribeca.
In December 2023, Halley and Jaz also launched their podcast, Delusional Diaries. Today, the duo have a whopping 2.29 million TikTok followers between them.
Pictured, from left: Jaz, 29, and Halley, 26, built their business on Instagram posts like this, sharing glimpses of their glamorous and close friendship with eager followers
The influencers often share videos of their shopping sprees, such as their lavish designer haul from the Hermès and Louis Vuitton stores during a June 2025 trip to Spain (above), sustaining their image as fashionistas to their followers
And as their follower count grew, unsurprisingly, so did their influencer paycheck and lavish shopping hauls.
In 2024, Halley shocked fans when she purchased her first home in Hampton Bays, New York, for $815,000 at just 24 years old. One year later, Jaz followed suit by buying a three-bedroom home in the same Long Island town for $818,000.
Halley then upgraded her Hampton Bays starter home for a $1.71 million house located in the exclusive Hamptons enclave of Sag Harbor, where she hosted her ‘elopement party’ to husband Reed in July 2026.
Meanwhile, Jaz held a lavish wedding with her husband, Kevin Callari, at Oheka Castle in Huntington, New York – the same site where Taylor Swift’s Blank Space music video was filmed.
As if they couldn’t be any closer, Halley even served as Jaz’s maid of honor for the big day. The influencer-filled nuptials were dubbed the ‘royal wedding’ and the ‘wedding of the century’ on TikTok, as Jaz later shared on her podcast that she spent over $300,000 on the festivities.
Between their sister-like friendship and their matching designer hauls from Hermès and Prada, Halley and Jaz have skyrocketed to the top of the influencer scene.
But perhaps that is why some fans have kept a close eye on any newcomer who they believe is attempting to become fast friends with the duo.
Enter: Greta, a jewelry designer and model from Pennsylvania.
But the arrival of Greta Louise Tomé, 28 and a model from Pennsylvania, has changed things
Greta, pictured in June 2026 with influencer Kate Bartlett, went viral on TikTok in 2021 after sharing videos about her pilot husband, Sebastian Tomé
Similarly to Halley, she moved to the city in 2016 to attend the Fashion Institute of Technology. Although she was already signed to Elite Model Management agency by the time she started posting on TikTok in 2020, her account really took off after she started posting about her relationship with her now-husband, Sebastian Tome.
She first went viral back in September 2021, when she shared a video of herself being whisked away on an overnight trip to Vermont by Sebastian, who works as a pilot for Delta. Today, the video has 10.5 million views on TikTok.
Greta continued going viral by sharing glimpses into their romance, and their February 2024 wedding at a palace in his home country of Portugal received immense attention online.
The 28-year-old influencer has amassed a large following, with over one million followers on TikTok and 395,000 followers on Instagram.
Despite having her own massive fanbase, however, that hasn’t stopped internet sleuths from raising eyebrows, especially as Greta began to post more videos of herself with Halley and Jaz.
According to clips posted on social media, it appears Greta’s friendship with Halley and Jaz really took off after they traveled to Australia for an influencer brand trip back in March.
Just one month later, the trio traveled to Tokyo and Seoul for another trip, before jetting off once again to Paris in June.
Most recently, Halley, Jaz and Greta chartered a 90-foot yacht with their influencer friends, and husbands, to sail throughout Croatia and the Mediterranean Sea, all for the starting price of $108,500 a week.
Pictured, from left: Jaz, Halley and Greta attend influencer dinner in the Hamptons with former Real Housewives of New York City star Bethenny Frankel (center right)
Social media content featuring only Halley and Greta, as seen above, has left fans wondering whether Greta has ‘replaced’ Jaz in the friend group
But some fans have said they’ve noticed a recent shift in Halley’s content too, claiming that Greta has been featured more prominently on Halley’s TikTok while Jaz has faded into the background.
On the popular Reddit forum r/NYCinfluencersnark, where anonymous users discuss their favorite (and least favorite) influencers, fans have taken it upon themselves to dissect the trio’s social media activity.
Several threads posted within the last month included the headlines, ‘Has Halley replaced Jaz with Greta?’, ‘Have Halley and Jaz fallen out?’ and ‘Everybody keeps saying Halley replaced Greta as her BFF and I 100 percent agree.’
Some users then shared screen recordings of Halley’s recent uploads with Greta, sans Jaz, as evidence of an apparent feud.
For instance, one video posted the day before Halley’s backyard wedding showed her prepping in the bathroom with Greta and fellow content creator Brandon Edelman, while Jaz was nowhere to be found.
Of course, some fans noticed Jaz was missing and commented about her absence under the video, to which Halley replied, ‘She didn’t drive out until tonight.’
This is not the first time that Halley and Jaz’s friendship has been a topic of conversation online.
According to fans, the duo have previously taken other influencers under their wing and adopted them into their circle. They cited fellow content creators Maddie Richter and Carly Weinstein as being past mainstays on Halley and Jaz’s social media pages, much like Greta.
Halley (left) and Jaz (right) are the co-hosts of the podcast Delusional Diaries, which launched in December 2023
Greta is pictured at CeraVe influencer event in August 2026 with fellow content creator Maddie Richter (right)
In fact, Halley and Jaz even co-hosted a podcast with Carly, called Hot Girl Talks, before the two rebranded the series to Delusional Diaries.
Carly confirmed her departure from the podcast in November 2023, saying she wanted to pivot towards ‘motivational speaking’ and eventually pursued a master’s degree in social work.
Meanwhile, Maddie has slowly grown her own TikTok audience thanks to her friendship with Halley and Jaz, though she still works a full-time career in public relations.
The criticism surrounding Greta’s blossoming relationship with Halley and Jaz even made its way over to Maddie’s comments section, after she posted a TikTok video saying she was ‘holding it down’ in New Jersey while her friends were on a luxury yacht in Croatia.
‘I saw a comment saying Halley and Jaz replaced you with Greta,’ read the top comment, to which Maddie replied: ‘Answering this one time lol people can have multiple friends, I couldn’t afford the trip, and I don’t have enough PTO.’
But Maddie wasn’t the only influencer to finally acknowledge the prevailing whispers and conspiracy theories about Halley and Jaz’s supposedly fractured relationship.
Halley recently took it upon herself to poke fun at any speculation she had a falling out with Jaz when she posted a video with her podcast co-host in July.
‘RIP Jaz. She’s not dead, she just has a wedding every weekend so I never get to see her,’ Halley began the clip.
Jaz, who appeared behind Halley in the video, then jokingly chimed in: ‘No, keep the narrative we’re not friends anymore. She replaced me with Greta.’
Our News Outlet has contacted representatives for Halley, Jaz and Greta for comment.
