Rihanna has brought a notable new face to her Savage x Fenty campaign: Vivian Wilson, the transgender daughter of Elon Musk. Despite her estrangement from the tech mogul, Vivian takes center stage in the brand’s latest Pride-themed collection.
The 22-year-old model exudes confidence as she poses in a sleek black bra and matching panties, adorned with empowering pro-queer messages. Her strawberry-blonde hair adds to the striking visual, complemented by strands of beads draped elegantly to complete the ensemble’s dramatic flair.
This collaboration marks a continuation of Rihanna’s partnership with Vivian, following a previous Valentine’s Day campaign. The “Diamonds” singer, who founded Savage x Fenty in 2018, expressed her enthusiasm for the collection at the time, emphasizing its inclusive spirit.
Rihanna’s ongoing collaborations with Vivian reflect a broader commitment to diversity and representation within the fashion industry, as showcased in this vibrant and prideful campaign.
She completed the outfit with open-toe stilettos adorned with beaded accents, as Rihanna’s brand captioned the carousel by tagging Vivian and writing: ‘@vivllainous is exactly who she said she is’.
The campaign comes just months after Rihanna previously collaborated with Vivian on a Valentine’s campaign.
Rihanna has enlisted Elon Musk ’s transgender daughter Vivian Wilson to model in the latest Savage x Fenty campaign
The 22-year-old, who is estranged from the Tesla founder, appears in the brand’s new Pride-themed collection
At the time, the Diamonds songstress – who launched Savage x Fenty back in 2018 – opened up about the collection in a statement, per WWD.
‘Valentine’s Day is a time to celebrate love in all its forms,’ the mother-of-three expressed.
‘At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.’
Wilson first made waves last March when she graced the cover of Teen Vogue – and just two months later, she officially launched her modeling career with a collaboration for the edgy brand Wildfang.
That same month, she also slipped into pieces for the inclusive underwear brand Tomboyx.
‘I was terrified,’ Wilson admitted of the shoot in an interview with Vanity Fair. ‘Before this, I was very much the person who, like, didn’t show any skin, ever, at all. Even in my day-to-day, like going to the beach with friends, I would, like, not wear a swimsuit.’
The star continued, ‘So it was very, very nerve-racking, but I wanted to do [the shoot] because I wanted to have more confidence in my own body. I do feel confident in my own body, but I wanted to, like, prove that confidence to myself, if that makes any sense.’
By September, Wilson was strutting her stuff on the runway during New York Fashion Week, making her catwalk debut for CHRISHABANA’s Spring 2026 show.
Posing in a slinky black bra and matching panties emblazoned with pro-queer messaging, the model looked every inch the professional as she struck a series of confident poses
Rihanna’s brand captioned the carousel by tagging Vivian and writing: ‘@vivllainous is exactly who she said she is’
The campaign comes just months after Rihanna previously collaborated with Vivian on a Valentine’s campaign
Opening up about fame to The Cut, she admitted, ‘I’m not very good at being famous. It’s a skill. I fought so hard for so long to be viewed as a regular person. There was a moment literally right before I became famous where no one knew who I was.
‘It was amazing. Everyone treated me as a regular person. I kind of miss that. But I also like being famous.’
As the eldest daughter of Elon Musk and his ex-wife Justine, Wilson came out as trans at 16 – and two years later legally dropped Musk from her surname amid their estrangement.
She has been candid about her relationship with the tech mogul, telling Teen Vogue: ‘I don’t give a f*** about him. I really don’t. It’s annoying that people associate me with him. I just don’t have any room to care anymore.’
