Sacha Baron Cohen made a surprise return as his much-loved Ali G persona at Wimbledon on Sunday, fueling speculation that the comedian is working on a new film.
The 54-year-old Hollywood star arrived on Centre Court in a white-and-green tracksuit styled for the tournament, complete with a badge reading “Da Championshipz” alongside a leaf design.
The back of the outfit carried the words “Official Ganja Dealer,” while Cohen completed the look with a hat, a chunky gold chain and Ali G’s signature tinted glasses.
Cohen, who last appeared publicly as the character in 2014, also brought back Ali G’s distinctive facial hair and swagger as he appeared during the BBC’s coverage of the men’s singles final, where Jannik Sinner defeated Alexander Zverev.
In an Instagram clip filmed from the stands, Ali G told viewers: “Is at the men’s singles in Wimbledon. It’s like the World Cup of something called tennis, which is like a c**p version of ping pong.”
Sacha Baron Cohen returned to his iconic Ali G character at Wimbledon on Sunday, prompting fresh rumours that a new movie may be in the works
The 54-year-old actor wore a white and green Wimbledon-inspired tracksuit featuring “Da Championshipz” and a leaf motif on the badge as he sat on Centre Court
Ali G continued the joke by saying: “Them say that tennis is better played on grass, which is why I intend to sell as much of it while I was here,” before mock-promoting a range of recreational drugs he claimed to be “selling” at the tournament.
He captioned the post: ‘I iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup. dm me, especially if u iz fit’ (sic).
He also shared a shot of a DVD of his TV series and wrote: ‘dm me if u want to buy one of these DVD box sets.
‘Me iz got like 10,000 of dem. Dey iz very rare. Free pickup in the northwest surrey area.’ (sic).
Sacha attended day 13 of Wimbledon on Saturday as himself dressed in a smart white suit and green shirt.
Fans took to X to say they couldn’t believe their eyes when they spotted Ali G in the star-studded crowd held at the All England Lawn Tennis and Croquet Club.
They wrote: ‘Ali G randomly showing up at Wimbledon wasn’t on anyone’s 2026 bingo card’;
‘Bro is a creative genius, Ali G has always been my favorite character of them all tho. booyakasha’;
‘That was never Sacha Baron Cohen at Wimbledon dressed as Ali G was it. If so, we need clips!; I think it’s safe to say we all miss Ali G’.
Last year, Sacha was reported to be ‘bringing back his iconic comic creation Ali G’, more than two decades after the character first appeared on screens.
The actor was spotted filming new material while in full Ali G mode at a wildlife park in the Cotswolds.
‘Official Ganja Dealer’ was printed on the back of the tracksuit and the star also wore a hat, a heavy gold chain and trademark tinted glasses
Last year, Sacha was reported to be ‘bringing back his iconic comic creation Ali G’, more than two decades after the character first appeared on screens
Sacha, who was last seen playing the character in 2014, sported his alter ego’s facial hair and attitude as he was spotted on the BBC’s coverage of the men’s singles final
Speaking from the crowd in an Instagram video, Ali G jokingly pretended to sell a variety of recreational drugs
‘Them say that tennis is better played on grass, which is why I intend to sell as much of it while I was here. So if you want some herbal remedies, M’s got anything you want,’ he said
Sacha attended day 13 of Wimbledon on Saturday as himself
Dressed in a bold new look featuring a colourful crocheted rastacap, gold bling and trademark tinted shades, the actor was unmistakably back as the Staines-born MC.
Fans in Chipping Norton were left stunned to see the cult character back in action, as Sacha was surrounded by a full production crew while shooting scenes on location.
A source told The Sun: ‘He was with a whole film crew and was in full character.
‘He seemed very comfortable in the role. I was amazed, I thought to myself “that’s Ali G”. He clearly updated Ali G’s wardrobe.
‘He’s replaced his tracksuit and skull cap, but he still had gold jewellery and tinted shades.’
Ali G, known for his infamous line ‘Is it coz I is black?’, first appeared in 1998 on Channel 4’s The 11 O’Clock Show.
The streetwise satirical figure quickly gained popularity, going on to star in Da Ali G Show and hit 2002 movie Ali G Indahouse.
The new wardrobe hints at a modern twist for the classic character, but the essence of Ali G remains intact – complete with the same swagger, shades, and gold jewellery fans remember.
Sacha’s return as Ali G comes after years of focusing on other projects, including his award-winning turn in Borat and more recent political satire work.
It’s not yet confirmed whether the footage will form part of a TV special, online release or a brand-new series and details of the new project remain under wraps, but the sighting has sparked major excitement among longtime fans.
The Daily Mail has contacted Sacha Baron Cohen’s representatives for comment.
Fans took to X to say they couldn’t believe their eyes when they spotted Ali G in the star-studded crowd held at the All England Lawn Tennis and Croquet Club
Elsewhere at Wimbledon it was a very star-studded affair for the men’s singles final on Sunday afternoon.
Hollywood stars and British A-listers descended on south-west London as the two-week tournament came to a close with Sinner’s clash against Zverev.
Sinner fought off a full-blooded challenge from Zverev to successfully defend his Wimbledon title.
Pop sensation Jennifer Lopez, 56, looked the epitome of glamour as she arrived in a tight nude midi dress which she paired with a stylish hat and towering heels.
Elsewhere actress Nicole Kidman, 59, looked chic in a white suit as she joined Dame Anna Wintour in the Royal Box – where the Vogue icon enjoyed a rare laugh as she chatted to the Australian star.
Departing Strictly host Tess Daly, 57, and her daughter Phoebe, 21, Daisy Edgar-Jones, 28, Twiggy, 76, and Nicki Hilton, 42, also made their arrivals earlier in the afternoon and sported glamorous dresses.
Meanwhile Ben Stiller and Rami Malek looked delighted to see each other and hugged as they took their seats early in the Royal Box ahead of the doubles final match.
Also in the prestigious area – alongside the Prince and Princess of Wales and two of their three children George and Charlotte – was Sienna Miller, 44, who wore a pretty frilly mini dress.
